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Men's Weekly

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In her revenue era: the economics behind Taylor Swift’s 34 versions of The Life of a Showgirl

  • Written by Paul Crosby, Senior Lecturer, Department of Economics, Macquarie University

Taylor Swift’s latest studio album, The Life of a Showgirl, has just enjoyed a second week on top of the Billboard charts, after smashing all-time sales records on its debut.

In the United States alone, it sold more than four million album-equivalent units in its first week, a metric that combines physical sales, downloads and streams into...

Read more: In her revenue era: the economics behind Taylor Swift’s 34 versions of The Life of a Showgirl

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