Daily Bulletin

Men's Weekly

.

  • Written by The Conversation
imageConsumption patterns among blacks are complicated by considerations including race, class position and personal relationships.Reuters/Antony Kaminju

By many measures, the black middle class in South Africa has been growing rapidly since 1994. Nevertheless, members of this group continue to occupy a complex and sometimes precarious position in society – one that requires constant renegotiation. Being black and middle class in South Africa isn’t as straightforward as it might seem.

The myth of conspicuous consumption

In the media, the more affluent members of the black middle class are often portrayed as conspicuous consumers, so-called “Black Diamonds” who earn between R16,000 and R50,000 per month, have a tertiary qualification, a white-collar job and are under the age of 44.

The trouble with this categorisation is that it’s apt to mislead and fails to capture the experience of being black and middle class.

For a start, the idea that the black middle class engages in consumption for its own sake needs to be unpacked. Consumption patterns among blacks are complicated by multiple considerations including race, class position, and personal relationships.

The class identity of one’s parents is a major factor, as is the need to belong to one’s community (black) and the need to navigate a (hostile) world in which racial identity still matters.

Being black in a racialized South Africa

The complexities of being black and middle class cannot be understood without paying careful attention to South Africa’s racial history.

For example, members of the black middle class with working-class parents often have been required to overcome the economic ills of apartheid engineering. For this reason, measures of wealth or earning capacity can easily mislead, especially given the number of financial obligations members of this group take on as they attempt to overcome the past in their wider families. These demands are reflected in high debts experienced by the black middle class.

This confirms that the consumption of the black middle class is strongly linked to the need to correct an historical asset deficit. The high debt that accompanies this, coupled with high rates of retrenchment and increasing unemployment, puts the new black middle class in a perilous position.

How do you define the middle?

In addition, what is considered “middle” depends on the viewpoint of whoever is making the claim. This makes the concept of the middle-class incredibly slippery. And categorisation of this type buys into a history of race and knowledge production in which the experiences of blacks were fixed and flattened so as to facilitate the project of colonialism and apartheid.

Unlike whites, blacks were forced to live among blacks irrespective of their class position. This continues to influence earning power, wealth creation and the reluctance to self-identify as middle class.

The precarious middle class

Another reason many blacks are reluctant to describe themselves as middle class is that it’s a confusing place to be: often you are not different enough to be seen as middle class at home (black township or rural village) nor are you white enough to be middle class in terms of full access to privilege that defines the white middle class experience.

The experiences of those who grew up in black middle class households shows the tensions between race and class, where class positioning is not as simple as a measure of ones access to class privilege.

The middle class position becomes precarious for blacks as they engage in “white spaces”, because in these spaces they are defined as the “other” middle class. They experience this through barred access and the call to constantly explain themselves.

Race transcends class

According to sociologist Xolela Mangcu, that black middle and working class students joined hands around racism proves that race transcends class in South Africa.

Reflecting on his own experience, Mangcu has also observed that although he shared the privileges of being a professor at UCT:

… to many white people on the streets I am a breed apart. I would have to announce that I am a professor before I am treated with respect.

Class in racialised contexts is experienced as an uncomfortable and shifting identifier. Despite democratisation and the growth of the black middle class, it is premature to talk about the growing importance of class over race.

A detailed examination of the meeting of race and class in the experiences of the black middle class suggests that belonging to the black middle class brings with it shaky privileges.

Grace Khunou received funding from the NRF, the Mellon Foundation and the Carnegie Foundation.

Authors: The Conversation

Read more http://theconversation.com/shaky-ground-the-challenge-of-being-black-and-middle-class-40723

Business News

Why Most Companies Discover Data Breaches Too Late

Data breaches are more common than many people realise. They often occur quietly, with no alarms or visible signs, while sensitive information is exposed. Once the damage is done, it is difficult to u...

Daily Bulletin - avatar Daily Bulletin

How to Create a Consistent Brand Voice Across All Platforms

Having a strong brand voice is just as important as having a recognizable logo or visual style. Your brand voice is the personality behind your content—the tone, language, and emotional energy that ...

Daily Bulletin - avatar Daily Bulletin

The Biggest Mistakes New Stallholders Make (And How to Avoid Them)

Launching your first market stall is exciting — it’s a chance to showcase your products, meet customers face-to-face and test your business in a real-world environment. But while enthusiasm is high...

Daily Bulletin - avatar Daily Bulletin

Speed Dating For Business
hacklink hack forum hacklink film izle hacklink หวยออนไลน์jojobetสล็อตเว็บตรงgamdom girişpadişahbetMostbetbetofficemavibetcarros usadospin updizipalStreameastholiganbet girişpradabetcocktail glassestipobetjojobetcasibomjojobet girişjojobet girişbetofficeBets10jojobetjojobetHoliganbet giriş色情 film izlecasibomnakitbahisgrandpashabet 7027kavbetkavbetmatbetYakabet1xbet girişjojobetGrandpashabetgobahistrendbetbetofficejustintvjojobetgiftcardmall/mygiftultrabet girişpadişahbetmatadorbetbets10betebetkingroyalcasibommeritkingbetciomatadorbetcasibomcasibomJojobettaraftarium24kingroyalcasibomdeneme bonusukingroyalyakabetcasibomcasibompashagamingpashagamingwinxbetSekabetCasibommeritkingsekabetDinamobetbetpuanVdcasinobetpuanMarsbahistrendbetultrabet girişpusulabetkingroyalpusulabetmadridbetmeritkingwinxbetwinxbetwinxbetcasibomparmabetbetnanosahabet twittercasibomcasibomcolor pickerpadişahbetvbetsahabetcolor pickermeritbet girişkralbet girişultrabet girişultrabet girişultrabet girişbetnano girişcratosslot girişคลิปหลุดไทยCasibomcasibomCasibomdeneme bonusu veren sitelermeritbetonwindiyarbakır escorttimebetantalya escorthttps://bogaria-atelier.com/jojobet girişmarsbahisbahsegelgrandbettinggrandbettinggrandbettingjojobet girişjojobet güncel girişultrabetbets10matbet güncel girişRoyal Reelsroyal reelsnorabahisstarzbet girişKayseri Escortjojobet girişJojobetroyalbetNişantaşı EscortelexbetelexbetbettiltStreameastcasibomKalebetAvrupabetfixbetaviator gametimebettimebettimebetbahislionistanbul escort telegrambetparkcasibomcasibomcrown155hb88super96pusulabetoslobetbetplayholiganbetcasibomstreameast한국야동av한글자막หวยออนไลน์pornopadişahbetBetigmabetparkBetigmaBetlora girişgaziantep escortspin2uneoaus96Avrupabetpusulabetpadişahbetbetasuscasibombets10ffpokiesholiganbetbest australia online casino 2026best payid casino australiaholiganbetaresbetdeneme bonusu telegrammatbetmostbetdaftar situs judi slot gacor hb88 indonesiamostbetmostbetteosbetrbetmatbetmalware porn eskortcasinowon girişjojobetpusulabetsahabetwww.giftcardmall.com/mygiftbahiscasino