Why advertisers use pictures to sell pharmaceuticals – and shouldn't
- Written by The Conversation Contributor
Happy pictures make people believe drugs are safer and more effective.Shutterstock/Evgeny AtamanenkoOn a winter’s night in 1993 I was crouched in the back of an ambulance as it hurtled through the hedgerows and lanes of West Dorset. But I was oblivious to Thomas Hardy’s snowy fields.
I was a doctor and my charge was a teenage girl,...






