Business News

  • Written by Tess Sanders Lazarus


Fusion Sport, a global leader in human performance management software, has raised more than $3 million to expand its global sales and marketing capabilities.

 

The funding round was led by Sydney based venture capital firm Equity Venture Partners (EVP) along with Adrian Di Marco, founder of Technology One, an ASX 150 company.

 

Fusion Sport has developed the world’s leading Athlete Management System. Hundreds of elite sporting teams across virtually every code rely on Fusion Sport’s products to monitor and optimise health and performance outcomes for their players. The company’s customer base also extends to national and Olympic sporting associations across dozens of countries, along with a range of military and other non-sporting organisations for whom monitoring of human performance is critical.

 

Fusion Sport will use the new funding to expand its operations globally, with a particular focus on the United States (US). With many teams across the US NBA and NFL already using Fusion Sport products, funds will be used to extend Fusion Sport’s product leadership and to build on its already strong presence in the US elite sports market.

 

Dr Markus Deutsch, founder and CEO of Fusion, said, “it’s a really exciting phase for the whole team and our presence in the US is growing quickly.

 

“The US will become a major centre for Fusion Sport’s global network over the next three years, not only in sport but also in the military and performing arts markets.”

 

After the successful funding round, Howard Leibman, founder of EVP, and Adrian Di Marco have both joined the Fusion Sport board.

 

“EVP invests in fast growing technology companies with potential to dominate large market categories, and that’s exactly what we see in Fusion Sport,” Leibman said.

 

“Fusion has established clear product leadership in the human performance management sector, evidenced by the depth and profile of its customer list. We are really excited to be partnering with Markus and the Fusion Sport team as they establish a global sales and marketing capability to drive more widespread global adoption of their technology.”

 

Adrian Di Marco commented, “the way to make great software, is to use the best technology and employ the best people.  I love the software industry, it has been my life.  Fusion Sport is doing just that, making great software that helps athletes win. Their advanced human performance software delivered as Software as a Service (SaaS) is years ahead of its competition and will revolutionise the industry.”

 

The funding coincides with the West Coast Eagles, a long-time client of Fusion Sport, winning the 2018 Australian Football League Premiership.

 

West Coast Eagles High Performance Manager Glenn Stewart remarked that, “there is little doubt Fusion Sport, through its application SMARTABASE, has provided a platform for us to manage all aspects of team performance to the highest level. We are grateful for the outcomes provided by this long-term relationship and their contribution to our recent success.”

 

“Fusion Sport has proved time and time again that with cutting edge technology and refined analytics, athletes, performers, and elite soldiers can critically improve their performance,” Dr Deutsch added.

 

“This funding shows how much faith our investors have in us, and we look forward to expanding operations and improving human performance across the world.”

 

www.fusionsport.com

The Dollar Shave Club of contact lenses is now available to Aussie contact lens wearers

SYDNEY, AUSTRALIA — Finally, an Australian-made and owned contact lens business has launched direct to consumers, making the lives of thousands of Australians easier and more affordable with just a ...

Georgie Zonneveld - avatar Georgie Zonneveld

Psychologist’s 8 tactics to build resilience in the workplace

A clinical psychologist from Wesley Hospital has identified low resilience as a major factor impacting the mental and physical wellbeing of employees. He is calling for more awareness around the nee...

Sophie Harrison - avatar Sophie Harrison

Intense Growth As Car Next Door Launch Capital Raise

Releasing internal revenue figures for the first time, Car Next Door has achieved marketplace revenue of $10m last year and is on track to almost double that again in 2019 as it marks the start of a...

Car Next Door - avatar Car Next Door

How two 30-year old’s made 4 million in 2 years with coffee

Try ordering a “coffee” and chances are you’ll be met with a bored eyeroll and the expectation to specify “how” you’d like your coffee. Will it be, cold-drip, filter, nitro, hell let’s go old school...

Sophia Day - avatar Sophia Day

Why savvy female entrepreneurs need branding more than ever

Branding isn’t new, but it’s become a integral factor in any business success, especially for female entrepreneurs. With an oversupply of skincare, hair and beauty products, fashion accessories, hea...

Stella Gianotto - avatar Stella Gianotto

Be Your Own Boss (BYOB) Is Booming: ABS Stats Show Massive Growth

New ABS stats show Hope Island is an entrepreneurial hot spot with a 15% increase in sole traders over the past 12 months. Small business advocate Paula Brand said the figures support what she has ...

Annette Densham - avatar Annette Densham

Politics

Scott Morrison at Australia-Israel Chamber of Commerce

QUESTION: I suppose one question I'll ask is about the role of social media, YouTube, Facebook. And the sort of thought process that we’re having as a nation of how we can create that sort of societ...

Scott Morrison - avatar Scott Morrison

Delivering the rail links Western Sydney needs

The Morrison and Berejiklian Governments will ensure the Western Sydney International (Nancy Bird Walton) Airport has a metro rail line in time for its opening.   The Prime Minister said his Gover...

Scott Morrison - avatar Scott Morrison

Nancy-Bird Walton immortalised at Western Sydney Airport

Australia’s biggest aviation project will honour one of the nation’s trailblazing stars of the sky.   The $5.3 billion Western Sydney Airport will officially become Western Sydney International (N...

Scott Morrison - avatar Scott Morrison

Travel

The Gold Coast is famous for fun but it is also famous for horrible traffic issues

The Gold Coast is a great place for a holiday but there are problems that tourists need to be aware of. The Gold Coast airport is a busy place. Thousands of visitors arrive every day from around the ...

Holiday Centre - avatar Holiday Centre

Older generation Australians are embracing solo travel

Allianz predicts a rise in solo travel in 2019, revealing those most likely to ‘go -it-alone’ among the 50+ age group   The popular ‘solo travel’ trend is predicted to continue in 2019 with mor...

Media Release - avatar Media Release

Fun Things You Must Do In Perth

Perth: Sun, sand and 19 beaches might seem to sum up the city, but not quite. The sunniest capital city in Australia offers so much more for you to do. Regardless of what your idea of fun is, you wi...

News Company - avatar News Company