Daily Bulletin

Business News

  • Written by Tess Sanders Lazarus


Fusion Sport, a global leader in human performance management software, has raised more than $3 million to expand its global sales and marketing capabilities.

 

The funding round was led by Sydney based venture capital firm Equity Venture Partners (EVP) along with Adrian Di Marco, founder of Technology One, an ASX 150 company.

 

Fusion Sport has developed the world’s leading Athlete Management System. Hundreds of elite sporting teams across virtually every code rely on Fusion Sport’s products to monitor and optimise health and performance outcomes for their players. The company’s customer base also extends to national and Olympic sporting associations across dozens of countries, along with a range of military and other non-sporting organisations for whom monitoring of human performance is critical.

 

Fusion Sport will use the new funding to expand its operations globally, with a particular focus on the United States (US). With many teams across the US NBA and NFL already using Fusion Sport products, funds will be used to extend Fusion Sport’s product leadership and to build on its already strong presence in the US elite sports market.

 

Dr Markus Deutsch, founder and CEO of Fusion, said, “it’s a really exciting phase for the whole team and our presence in the US is growing quickly.

 

“The US will become a major centre for Fusion Sport’s global network over the next three years, not only in sport but also in the military and performing arts markets.”

 

After the successful funding round, Howard Leibman, founder of EVP, and Adrian Di Marco have both joined the Fusion Sport board.

 

“EVP invests in fast growing technology companies with potential to dominate large market categories, and that’s exactly what we see in Fusion Sport,” Leibman said.

 

“Fusion has established clear product leadership in the human performance management sector, evidenced by the depth and profile of its customer list. We are really excited to be partnering with Markus and the Fusion Sport team as they establish a global sales and marketing capability to drive more widespread global adoption of their technology.”

 

Adrian Di Marco commented, “the way to make great software, is to use the best technology and employ the best people.  I love the software industry, it has been my life.  Fusion Sport is doing just that, making great software that helps athletes win. Their advanced human performance software delivered as Software as a Service (SaaS) is years ahead of its competition and will revolutionise the industry.”

 

The funding coincides with the West Coast Eagles, a long-time client of Fusion Sport, winning the 2018 Australian Football League Premiership.

 

West Coast Eagles High Performance Manager Glenn Stewart remarked that, “there is little doubt Fusion Sport, through its application SMARTABASE, has provided a platform for us to manage all aspects of team performance to the highest level. We are grateful for the outcomes provided by this long-term relationship and their contribution to our recent success.”

 

“Fusion Sport has proved time and time again that with cutting edge technology and refined analytics, athletes, performers, and elite soldiers can critically improve their performance,” Dr Deutsch added.

 

“This funding shows how much faith our investors have in us, and we look forward to expanding operations and improving human performance across the world.”

 

www.fusionsport.com

The right way of compliance training: LMS

Does your business fall in the category of a small business, medium business or a highly regulated enterprise? Regardless, compliance training is unarguably necessary for everyone. However, many ...

News Company - avatar News Company

How Car Trailers Benefit Small Farmers

Farming activity requires moving implements, fertilizer, seeds, pesticides, equipments, tools and a host of other things to and from the farm, nearly as a regular activity. Even when your farm is at c...

News Company - avatar News Company

How to Ensure a Successful Letterbox Drop

With the clamour surrounding social media and digital marketing, you might be wondering why you should revert back to the older technique of a letterbox drop.When done right, a letterbox drop can be...

News Company - avatar News Company

How a Gantry Crane Can Benefit Your Business

Gantry cranes are an important part of running an industrial type of business. They’re effortlessly used to lift and move machinery, HVAC systems and other large,heavy items. A gantry crane is dur...

News Company - avatar News Company

How Aussie Businesses Have Succeeded in the US Market (And how you can too)

Australia and the United States enjoy a close relationship which offers great potential for businesses looking to expand internationally. However, there is a distinct difference when comparing bot...

News Company - avatar News Company

Crafting An Effective Business Plan – Useful Tips

Irrespective of whether you are just starting a business or upgrading it, you need an informative and learn business plan. A business plan represents a comprehensive guide that answers questions and p...

News Company - avatar News Company


The Conversation

Politics

Senator Colbeck named Minister for Aged Care and Senior Australians and Minister for Youth and Sport

Liberal Senator for Tasmania Richard Colbeck has expressed his excitement in taking on responsibility for the portfolios of Minister for Aged Care and Senior Australians and Minister for Youth and S...

Daily Bulletin - avatar Daily Bulletin

Senator Canavan: Statement on Queensland Government's decision on Adani

I welcome the Queensland Government's announcement regarding timelines for Adani's approvals, but I don't thank them. The thanks go to the people of Central Queensland who have forced this outcome t...

Senator Canavan - avatar Senator Canavan

Australians reject Labor’s marine park lock outs

Australians have rejected Labor’s plans to return to their disastrous marine park lock outs policy. Assistant Minister for Agriculture and Water Resources Richard Colbeck said the strong result fo...

Senator Colbeck - avatar Senator Colbeck

Travel

What to Pack for a Tropical Vacation

Going on a vacation is one of the favourite activities for most of us. Sunny beaches and blue sea as far as your eyes can see; all you have to do is relax and enjoy your vacation to the fullest. How...

Brigitte Evans - avatar Brigitte Evans

Golden Year Guide - Preparing For Post-Retirement Travelling

Retirement is something that many of us spend most of our lives looking forward to, it is supposed to be what all that hard work and sacrifice is for. A lot of us have big plans for when we retire, ...

News Company - avatar News Company

5 Glamping Winter Getaways Perfect for this Season

Glamping, also known as “glamorous camping”, is such a huge trend right now all across the globe. Of course, this is no exception for travellers in Australia. From adorable cottages to luxurious be...

Laura Grant - avatar Laura Grant

ShowPo