Daily BulletinDaily Bulletin

Business News

  • Written by Interwebs.com.au


Many small and medium enterprises choose to pay money to search engines like Local Search and True Local to reach customers. Are they doing the right thing?



Tradies and retailers need a constant source of leads and sales to survive. For a builder for instance, the chance of repeat business from a single customer is pretty low. Most people do not build many homes for themselves, so builders pay for a listing on search engines to constantly generate sales leads.

For many business people, local search engines certainly provide a valuable service. In fact, for a new business, search engines will be the main source of sales leads.

One problem is that the cost of the leads provided by search engines is high. There are the annual listing costs in terms of basic listing and then upgrading so as to beat competitors to leads. On some search or directory websites, there are fees to view the details of potential costumers who have found your listing.

Another option for businesses looking for leads is to create social media posts on Instagram, Twitter, or Facebook. The potential of social media to be a major driver of sales for retail and service industries is high and social should be a part of every marketing campaign.

The major problem with social media is that the members or content creators do not own or control their social media pages. They can be taken down, suspended or cancelled at any time by the site owners. If a business relies on Facebook for sales and leads then they will be severely affected if their pages disappear with no redirection in place.

The best way to control your own marketing is to own and operate your own website. You own the domain ( licence or lease technically ) and have total control.

Some of the benefits of having a business website are: Read the rest of this article at Interwebs.com.au


Low-paid, young women: the grim truth about who this recession is hitting hardest

arrow_forward

Vale Ennio Morricone: a master composer with breathtaking musical range

arrow_forward

SEO In A Time of COVID-19: A Life-Saver

The coronavirus pandemic has brought about a lot of uncertainty for everyone across the world. It has had one of the most devastating impacts on the day-to-day lives of many including business o...

a Guest Writer - avatar a Guest Writer

5 Ways Risk Management Software Can Help Your Business

No business is averse to risks. Nobody can predict the future or even plan what direction a business is going to take with 100% accuracy. For this reason, to avoid issues or minimise risks, some for...

News Company - avatar News Company

5 Ways To Deal With Unemployment and Get Back Into the Workforce

Being unemployed has a number of challenges and they’re not all financial. It can affect you psychologically and sometimes it can be difficult to dig your way out of a rut when you don’t have a job ...

News Company - avatar News Company

How To Create The Best Custom Wine Label

The Wine Industry consists of a number of brands that people like to choose for themselves or to gift wine bottles to their friends. But choosing the right brand becomes difficult due to the var...

News Company - avatar News Company

Why you need to hire a professional office cleaning company

People tend to be more productive in a clean office than in a dirty and cluttered office. Considering that most workers spend about 40 hours in their office every week, it makes sense to keep the ...

News Company - avatar News Company

Revolutionising your office: Why give your workspace a makeover?

Every business owner is looking for how they can take their company to the next level. Whether it is offering professional development to their staff, making an exciting new investment or findin...

News Company - avatar News Company


The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Prime Minister Interview with Ben Fordham, 2GB

FORDHAM: Thank you very much for talking to us. I know it's a difficult day for all of those Qantas workers. Look, they want to know in the short term, are you going to extend JobKeeper?   PRI...

Scott Morrison - avatar Scott Morrison

Prime Minister Scott Morrison interview with Neil Mitchell

NEIL MITCHELL: Prime minister, good morning.    PRIME MINISTER: Good morning, how are you?   MICHELL: I’m okay, a bit to get to I apologise, we haven't spoken for a while and I want to get t...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Ben Fordham

PRIME MINISTER: I've always found that this issue on funerals has been the hardest decision that was taken and the most heartbreaking and of all the letters and, you know, there's been over 100...

Scott Morrison - avatar Scott Morrison



News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion