Daily Bulletin


Daily Bulletin

Business News

  • Written by Sarah Williams


Famously known as the Emerald City, Sydney is a vibrant coastal metropolis offering great business opportunities. Sydney is home to an influential startup culture. Having 35% of the startups in Australia, Sydney is the leading home of startups in the country. As a city with a prospering economy, it is also attractive to large businesses. Despite the fact that you are an established company or a growing startup in Sydney, one thing that both of you need is media presence. Thus, finding a reliable media agency in Sydney is vital for your business to grow.

A crucial decision every business makes is choosing a media agency. Making the right choice can propel your business ahead of the competition. However, picking a media agency in Sydney that fits your business is no easy task, as there are many. With such a significant impact on one decision, you need to take time and care when going through your options.

What Are Your Goals?

Whether you are the owner or part of the marketing of a business, you need to do your research when considering a media agency in Sydney. In fitness, one of the first questions a trainer asks you is your goals. This question should also be what you ask before you go searching for an agency. Do you have a flagship and long-standing product that the public already knows, and you want to reach a broader market?

If the general demographic of your product are members of Gen X, then you may want to do some rebranding so you can reach Gens Y and Z. Is this a seasonal thing? If your product is a beverage, then you may want to have some ads related to the summer. Perhaps you have a new product that you want to launch? Releasing a novel product will demand more creativity. First impressions last. You will need promotional content that will catch interest, hold attention, and leave memories.

What Can They Do?

After you are sure of what you want from yourself, the next thing to wonder about is if the agency can deliver. Know the capabilities of your potential agency. Being able to create and execute a campaign is something you should already expect from all agencies. They need to be able to do more. How do they evaluate the performance of their campaign? How is their analysis of public reception and customer response? From the data they can get, can they re-tweak their media strategies for better performances and predict possible outcomes?

Aside from talking to them, do your research. Look into existing track records. What clients have they served? Are they all happy? You can read through client testimonials on both the agency's website and other forums.

Lastly, are they worth it? Large companies spend hundreds of millions on marketing with the hope that they will get a return on their investments. Your pockets may not go as deep, so pick an agency that offers more bang for your buck.

Finding a reliable media agency in Sydney can be a daunting task for any business. You invest time, effort, and money on your product. Once you already have one that is fit for the market, you further invest in media and advertisement. However, just as a product can earn you money, so can a reliable agency.

Writers Wanted

How To Create A Better Impression With Your Business Card

There’s no doubt that done well, business cards can deliver a lot for a brand. The problem, then, is that there aren’t very many good business cards out there! This is hardly the fault of the bu...

News Company - avatar News Company

Key Strategies to Effectively (and legally) Monetize your Intellectual Property

Let’s be frank: Your intellectual property can potentially make you a lot of money. What is intellectual property? Well, there isn’t necessarily a single definition for this important term but a...

Anton Quintos - avatar Anton Quintos

6 Ways to Help Your Home Based Business Join the Big League

Most of us dream of leaving our tired 9 to 5 jobs, taking ownership over our careers, and starting our own gigs. Up until now, small home-based businesses have proved to be a perfect launching p...

Diana Smith - avatar Diana Smith

The Role of Commodity Exports in Australia’s Economy

Australia is a very open and trade-friendly economy. This means that changes in the demand that other countries have for the goods and services of the location has a huge impact on the economy. ...

News Company - avatar News Company

Forum Group and Tecala join forces

Award-winning technology services provider Tecala, and fastgrowing Australian owned managed services firm Forum Group, have announced a new partnership designed to shake up Australia’s managed I...

Media Release - avatar Media Release

Australia’s Newest Conversion Rate Optimisation Agency has Launched

Are you tired of low conversion rates? If so, you need to read this. Every website owner wishes to see their website making money as expected. However, this is not always the case. Potential clie...

News Company - avatar News Company


The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Did BLM Really Change the US Police Work?

The Black Lives Matter (BLM) movement has proven that the power of the state rests in the hands of the people it governs. Following the death of 46-year-old black American George Floyd in a case of ...

a Guest Writer - avatar a Guest Writer

Scott Morrison: the right man at the right time

Australia is not at war with another nation or ideology in August 2020 but the nation is in conflict. There are serious threats from China and there are many challenges flowing from the pandemic tha...

Greg Rogers - avatar Greg Rogers

Prime Minister National Cabinet Statement

The National Cabinet met today to discuss Australia’s COVID-19 response, the Victoria outbreak, easing restrictions, helping Australians prepare to go back to work in a COVID-safe environment an...

Scott Morrison - avatar Scott Morrison



News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion