Daily BulletinDaily Bulletin

Business News

  • Written by News Company




At some point in our lives, chances are we have followed-up on something or the other. This same idea extends to the space of email marketing, whether it is for a sales email or a job opportunity.

Given that sales and marketing of a business or an individual can be daunting, the best first step is to understand what a follow-up email is. So, before delving into when you need to follow-up, let us establish what a follow-up email entails.

Any time you initiate contact with a prospective customer or employer, chances are you have not divulged everything in the first email.

A follow-up email acts as a good opportunity to strengthen the message of your initial contact or previous contacts and allows you to build on it for improved engagement. Things like professional email signatures can come in hand here, but we’ll get to it later.

As a result, if you are scratching your head  and wondering “when do you need a follow-up email?” this article will give you insight into instances when you should follow-up on your emails.


A guide to follow-up after no response

Chances are you are reaching out and emailing a prospective client or employer for a response. While sending an email is fairly straight-forward, getting the desired engagement requires a little bit of effort and persistence.

Though sending a follow-up email might be against your instincts, sending one can increase your prospects by 22%.

Getting the desired engagement on your job outreach or email marketing campaign requires a follow-up strategy as well. The idea is to find the perfect balance between enticing and persuading. 

Statistics show that people are likely to respond to emails on the day they get them. If they do not respond immediately, chances are they will not respond at all. If your intent is to gauge a possible response, it is best to reach out within the next two to three days to make sure your follow-up is relevant.



Then it is best to have a follow-up calendar of emails spread out between a few days. Remember, you are sending out an email to entice a response so each of your follow-up requires a clear call-to-action, value, and purpose.

Once you have all this in place, begin sending out follow-ups after no response and increase your pool of prospective customers.


Sales follow-up and its benefits

We have established that sending out follow-ups can increase your prospects. So, a sales follow-up strategy is key in ensuring these prospects are converted to customers. With 86% of business professionals preferring email as a communication medium, sales professionals need to use this space wisely. And if you use a tool like Qwilr’s business proposal template you could even track when your proposals have been viewed and time the follow up accordingly for maximum effectiveness.

Given that many companies target their efforts towards sales follow-ups, it can be a real challenge to stand out with just your content. This is where sales professionals need to be creative. 

Along with drafting valuable content, it is equally important to highlight things like recognitions and badges of companies in email marketing efforts. Email signatures are a great way to integrate such accolades that improve credibility without taking away from the main message of your email marketing efforts.

Instead of being the 100th email in someone’s inbox, become the first one with out-of-the-box recognition.




The art of meeting confirmation

Securing a meeting is a great triumph in the land of sales and marketing. So, you want to make sure you secure this opportunity.

Whether it is a Skype call or a lunch meeting, you want to make sure your prospective client does not get consumed by multitasking and forgets it. This is a great way to confirm not just your meeting time and method/location but also the topic of discussion.

Consequently, you will ensure the meeting is more effective and you can go straight to the point saving time for both of you. All of which can increase the likelihood of your prospect becoming a customer.

Make sure you send a reminder a day or two before the meeting and take it from there. Timely notice will give your prospective customer a sense of urgency and enough time to prepare for the meeting. You can use this time to do the same.

Remember, each contact is valuable and you want to make sure all forms of verbal and non-verbal communication relay this to your prospective and existing clients.


Job interview follow-up and its gains

You got a job interview? Great! You think the job interview went well? Even better! You are not sure how it went? Regardless, now what? It’s time for a job interview follow-up.

Apart from sending your interviewers a thank you email, you might have to nudge them a little further. Sometimes hiring takes place immediately, sometimes it takes time, sometimes you might not get hired.

Should you not hear back, it is a good idea to reach out a couple of weeks down the line. This will make sure you are in the radar of the hiring manager in a non-aggressive way, and you will expand your network at the very least.

When you send any job interview follow-up email it is a good idea to create an email signature that provides an opportunity to showcase things like your online presence and publications. Use this email signature and add value to your follow-up efforts.


Follow-up after a conference to stand out    

Oftentimes we get caught up in our daily work and tasks and underestimate the connections and network we build at events like a conference. You never know what these new contacts can help you with, so it is best to use the time after an event to ensure you secure these contacts.

Most people get back to the grind of their daily life and overlook follow-up emails after a conference, so you can stand out if you do otherwise.

Sift through the names and business cards and draft out a reason to connect with each of the people you met. Then decide who should get an email versus who should become a Linkedin connection.

Once this is in place, start your outreach strategy and follow-up with all interesting individuals you met at the recent conference. Make sure you do this within the day or two of the conference to make sure it’s relevant.

Whether you are conducting a job search or building a marketing campaign, a follow-up email can go a long way. Email marketing has a two times higher return than cold calling, so use your initial contact and follow-ups wisely.  


References:

https://www.getresponse.com/blog/follow-up-emails

https://mailshake.com/blog/follow-up-email-strategy/

https://learn.g2.com/follow-up-email

https://emailanalytics.com/37-email-statistics-that-matter-to-sales-professionals/

https://blog.joincabinet.com/2018/10/23/5-meeting-confirmation-email-templates/

https://blog.hubspot.com/sales/sales-follow-up-email-free-email-templates

https://ultimateestateplanner.com/2015/02/01/how-to-confirm-an-appointment-law-office/

https://www.indeed.com/career-advice/interviewing/follow-up-email-examples-after-interview

https://hbr.org/2018/12/how-to-follow-up-with-people-after-a-conference

https://blog.zoominfo.com/sales-follow-up-statistics/

Don't stand so close to me – understanding consent can help with those tricky social distancing moments

arrow_forward

For First Nations people, coronavirus has meant fewer services, separated families and over-policing: new report

arrow_forward

We need good information to make decisions, especially when things go wrong

arrow_forward

Office expert: Don't bring your staff back to work until you have done these things

With lockdown restrictions gradually being eased across the country, Australian workplaces are looking at the types of changes needed in order to meet new health and wellness requirements post-l...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus

Major health and wellness brands sign-on to open at Yamanto Central

While COVID restrictions start to ease across the country, plans for Queensland’s newest shopping centre, Yamanto Central, ramp up. Due for completion in the first half of 2021, Yamanto Cent...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus

How have live chatbots turned beneficial for online businesses?

Every business these days have come up with their online models. While some people still rely on the customer service representatives to handle the queries for their company around the clock through...

Paresh Patil - avatar Paresh Patil

Which Internet Marketing techniques can boost my business?

Internet marketing can be easily defined as various internet techniques that can be used to promote a product or service to all those people who use the internet to visit various websites and social p...

Kamballa Johnson - avatar Kamballa Johnson

3 Top Tips to Hiring Long Distance Movers

Moving doesn’t need to be stressful at all. Find the right moving company to help with your relocation and the whole experience should be what you want out of the move in the first place – a new sta...

Ash Thomson - avatar Ash Thomson

What you should do (and not do) during video conference calls

Although video conferences are now the norm, they have certainly been something that many have struggled with, particularly those used to face-to-face discussions. This hasn’t been helped by the lac...

News Company - avatar News Company


The Conversation
INTERWEBS DIGITAL AGENCY

Politics

$1.8 billion boost for local government

The Federal Liberal and Nationals Government will deliver a $1.8 billion boost for road and community projects through local governments across Australia.   The package of support will help lo...

Scott Morrison - avatar Scott Morrison

Scott Morrison press conference

PRIME MINISTER: This is a tough day for Australia, a very tough day. Almost 600,000 jobs have been lost, every one of them devastating for those Australians, for their families, for their commun...

Scott Morrison - avatar Scott Morrison

BOOST FOR BUSHFIRE RECOVERY

Local economic recovery plans will help towns and regions hit by bushfires get back on their feet as part of a new $650 million package of support from the Morrison Government.   As part of th...

Scott Morrison - avatar Scott Morrison



News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion