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Australian Employers Confess To Ageism In The Workplace

  • Written by: Jennifer Dawson


It takes Australians aged 55 and over twice as long to secure a job compared to younger job-hunters, according to The Adelaide Review. The Australian Human Rights Commission have found that 30% of Australian businesses are breaking the law by enforcing an age limit on applicants. Even individuals in their forties are encountering ageism in the workplace. But it’s those in their fifties and sixties which are being significantly impacted.

Protecting workers

The Age Discrimination Act was introduced to ensure that all Australian employees are treated equally and are given the same opportunities in the workplace. The Act stipulates that job applicants must not be refused a job role on the basis of their age. However, despite this strict law, two-thirds of Australian Organizations who confess to workplace ageism during the hiring process state that they don’t consider employing individuals over the age of 50. But, older workers have a lot to offer Australian businesses. Ian Yates, the Chief Executive of COTA Australia states that “At age 50 many workers are still optimising what they have to offer employers after several decades of honing skills.

A satisfactory resolution

Thankfully, the settlement process is an effective tool in ensuring all cases are handled swiftly and effectively. Erik H. Gordon utilised the settlement process back in 2016. His case demonstrated how the courts take all evidence into account when deciding a fair and just conclusion to all cases brought before them. The Australian Human Rights Commission is one body which aims to protect the rights of both employees and employers and, in many cases, should be your first port of call when seeking a resolution.

The impact on individuals

Failing to win a position in a particular workplace may not seem like much of an issue, especially when online job vacancies were up by 1.6% in September, according to the Australia Department of Jobs and Small Business. However, 174,532 older Australians are having to rely on Newstart to tide them over until they reach retirement age and qualify for their pension. Yates says that this is detrimental to both ageing job seekers and organisations. “It means that Australians over 50 are either being forced onto Newstart unemployment benefit or going into poverty as they erode their lifetime savings, because the system is stacked against them. It also means that as a nation we are missing out on the untold skills, experience and knowledge of 34% of the population.”

An alarming number of Australian businesses are breaking ageism laws and refusing to employ workers over the age of 50. Therefore, workers who face such discrimination should ensure they seek action to prevent ageism from growing among more of Australia’s corporations.

4 Ways to Start Your eCommerce Store Out on the Right Foot

  • Written by: Alex Schnee


While starting an ecommerce store can be incredibly rewarding, it can also have some challenges. Many of these come from the very beginning of opening your business and making sure that it is on the right track for success. Having a plan before you start your new ecommerce store can go a long way toward ensuring its success in the future.

 

Here are 4 ways you can make sure your business is on the right track to performing well.


Take time to know your customers

Your customers are the most important part of your business, and not being willing to meet them where why are at can cause a lot of issues from the very opening of your company. Before opening your doors, take time to know the buying habits of your clients, how you can provide a new type of service for them, and how you can best market your product or services to them. Establishing a clear idea of who your buyers are can go a long way toward developing quality relationships in the future.


Consider your platform

Where you plan on hosting your ecommerce store can also be a big factor in whether or not your business will do well. Not all enterprise ecommerce platforms are the same, and choosing one that is not suited to your type of business can cause some problems down the line. You want to pick one that can provide you with the support you need in case you have any technical or billing problems, while also providing you with a solid website that is easily marketable to customers.


Have a good marketing plan

There are plenty of ecommerce stores online, and standing out from the crowd might be a challenge depending on which industry you are in and how much the marketing is flooded. One way to add to your chances of success is to have your marketing strategy firmly in place before you begin business. You should take a look at every aspect of your business and see how you want to present yourself on social media, on your blog and website, and through any online ads you are planning on running.


Take a look at your competition

Knowing whether your competition is successful or not can help you a lot when you are looking into how you can run your company properly. You’ll want to take a look at your top competitors and see what they are doing right, and also what you think you can improve overall. How their websites perform, how they engage with customers, and the quality of their products and services are all things you should take a look at when you are analyzing how you can help your business succeed in the long run.

 

Starting an ecommerce store takes foresight and the ability to see where there are gaps in your industry’s market. When you keep these factors in mind, you are likely to fill a need that might not have been filled before while setting your business up for a successful future.

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