Read The Times Australia

Daily Bulletin

Why PR should be your number one business resolution in 2016

  • Written by: Monica Rosenfeld, Managing Director of WordStorm PR


The New Year is a time for self-reflection and often people vow to improve their health and accomplish new goals. This introspection is also important for businesses. The New Year presents a fresh opportunity to assess outcomes and reach new targets.

One business resolution that is often overlooked is a public relations strategy. What public relations entails is often misunderstood by business owners. However, public relations provides an excellent opportunity for businesses to receive exposure for little or no cost.

Public relations can be the most cost effective marketing tool for a business of any size. Good public relations can be the cornerstone to a business’s success. It increases the credibility of your business in the eye of the consumer, elicits trust, generates word-of-mouth marketing and can often increase sales.

Monica Rosenfeld, Founder and Managing Director of WordStorm Public Relations, shares her advice on what PR practices SMEs can introduce or improve in 2016:

1. Know what angles are most likely to capture attention:
To be newsworthy a story should add value to a media outlets audience. Consider if your proposed angle is timely, relevant and interesting.

2. Engage with your audience on social media:
Know how to meaningfully engage with your target audience on the most appropriate platform for your business and have a clear understanding of the image and voice of your brand. Always ask ‘is this on brand?’ before posting.

3. Invest in quality images and video content:
A good picture speaks a thousand words. Include a high-resolution image with pitches to help journalists visualise the story and have additional images available to send to journalists if requested.

4. Consider media training:
Even the most confident people can have trouble addressing media in a clear and succinct manner. Media training will help you identify the key messages to communicate to the public.

5. Approach journalists respectfully:  
It is important to understand just how time poor journalists are. Make sure your release is targeted to individual journalists and relevant to their field of expertise.

For more information, visit www.wordstormpr.com.au

Building a workplace relations system for the future

  • Written by: Senator Cash


The Australian Government today delivered on an election commitment to have the independent Productivity Commission conduct an expert review of the workplace relations system to ensure the Fair Work laws worked for all Australians.

The Productivity Commission’s 12 month review involved extensive public consultation and received over 350 submissions from individual employees, employers, unions and social groups.

The Productivity Commission’s final report into the workplace relations system was tabled in Parliament today.

This is a report to the Government, not a report by the Government.
I am announcing a series of roundtable discussions with employees, employers, unions, social welfare groups and women’s groups to consult on the Productivity Commission’s final report.

The roundtable discussions will be held in early 2016 and will focus on the Government’s key priorities of:

·         promoting jobs and productivity

·         providing incentives to prevent long term unemployment, particularly for youth

·         ensuring a future-focussed workplace relations system, and

·         increasing women’s workforce participation.

The Productivity Commission found there were problems with the current system but has called for its repair rather than its replacement.

“I look forward to a mature and constructive discussion in the coming months over what the expert Productivity Commission has recommended and what we as a nation need to do to promote the best interests of all Australians for the future.”

“I am confident that the Australian people will see through the entirely predictable and misleading scare campaign by Labor and the unions – a campaign which has already begun in earnest.”

“As Minister for Employment and Minister for Women I am keen to engage with stakeholders on what can be done to sustainably reduce youth unemployment and to increase women’s workforce participation.”

“As the Government has said all along, we will carefully consider the final report and its recommendations, and if there is a good case for sensible and fair changes to the workplace relations framework, these will be clearly outlined and taken to the next election to seek a mandate from the Australian people”.

“I thank the Productivity Commission and its staff for their efforts and professionalism in producing this expert report to guide our national conversation on these important reforms.”

Further information on the Productivity Commission’s report can be found on its website: http://www.pc.gov.au/inquiries/completed/workplace-relations#report.

Designing Eco-Friendly Custom Water Bottles for Your Next Event

The Evolution of Sustainable Event Merchandise Event planning has undergone a massive transformation over the last decade. Gone are the days when organizers could hand out cheap, single use plastic...

Daily Bulletin - avatar Daily Bulletin

Why Choosing a Professional Florist Melbourne Makes Flower Delivery Impactful

Flowers have a great power to speak when humans cannot express their feelings with right words. Flowers are the best gifts when you are celebrating a birthday or welcoming a newborn child into your fa...

Daily Bulletin - avatar Daily Bulletin

The Business Case for Choosing Australian Fabricators Over Imported Alternatives

For a long time, you might have defaulted to overseas suppliers when sourcing fabricated metal components for a project. The unit price was lower on paper, and the maths seemed straightforward. That...

Daily Bulletin - avatar Daily Bulletin

Australian organisations are relying on business continuity plans built for a far more predictable world

Tariff escalations, supply chain fragility, geopolitical events, and the ongoing threat of cyber disruption have reshaped the risk environment facing Australian organisations. The problem is that ma...

Daily Bulletin - avatar Daily Bulletin

How to Rent a Car for Uber in Melbourne: What Every New Driver Needs to Know

Starting out as an Uber driver in Melbourne is not as complicated as it sounds but getting the vehicle right is where most new drivers get stuck. Uber has strict requirements around vehicle age, condi...

Daily Bulletin - avatar Daily Bulletin

When Should You Speak to a Lawyer About a Legal Issue?

Legal issues can begin with a simple question, then become harder to manage once formal steps are involved. Many people wait until a matter feels urgent before seeking guidance, even though earlier ...

Daily Bulletin - avatar Daily Bulletin

Business News

Designing Eco-Friendly Custom Water Bottles for Your Next Event

The Evolution of Sustainable Event Merchandise Event planning has undergone a massive transformation over the last decade. Gone are the days when organizers could hand out cheap, single use plastic...

Daily Bulletin - avatar Daily Bulletin

Why Choosing a Professional Florist Melbourne Makes Flower Delivery Impactful

Flowers have a great power to speak when humans cannot express their feelings with right words. Flowers are the best gifts when you are celebrating a birthday or welcoming a newborn child into your fa...

Daily Bulletin - avatar Daily Bulletin

The Business Case for Choosing Australian Fabricators Over Imported Alternatives

For a long time, you might have defaulted to overseas suppliers when sourcing fabricated metal components for a project. The unit price was lower on paper, and the maths seemed straightforward. That...

Daily Bulletin - avatar Daily Bulletin

Australian organisations are relying on business continuity plans built for a far more predictable world

Tariff escalations, supply chain fragility, geopolitical events, and the ongoing threat of cyber disruption have reshaped the risk environment facing Australian organisations. The problem is that ma...

Daily Bulletin - avatar Daily Bulletin

How to Rent a Car for Uber in Melbourne: What Every New Driver Needs to Know

Starting out as an Uber driver in Melbourne is not as complicated as it sounds but getting the vehicle right is where most new drivers get stuck. Uber has strict requirements around vehicle age, condi...

Daily Bulletin - avatar Daily Bulletin

When Should You Speak to a Lawyer About a Legal Issue?

Legal issues can begin with a simple question, then become harder to manage once formal steps are involved. Many people wait until a matter feels urgent before seeking guidance, even though earlier ...

Daily Bulletin - avatar Daily Bulletin

The strategic rise of Bali as Australia’s next essential healthcare support hub

As Australian healthcare providers grapple with unprecedented operational bottlenecks, a new nearshore model is quietly transforming patient care delivery. Forward-thinking organisations,  including...

Daily Bulletin - avatar Daily Bulletin

Cost Savings and Benefits of Using Used Pallets in Logistics

In today’s competitive logistics and supply chain industry, businesses are constantly looking for ways to reduce operational costs without compromising efficiency and reliability. One of the most prac...

Daily Bulletin - avatar Daily Bulletin

How Fulfilment Services in Australia Help Businesses Scale Efficiently

The growth of e-commerce and modern retail has transformed customer expectations. Consumers now expect fast shipping, accurate order processing, and seamless delivery experiences regardless of where...

Daily Bulletin - avatar Daily Bulletin

The Daily Magazine

Top Garment Steamers for Busy Professionals in Australia

The gap between garment steamers built for a quick touch-up and ones built to keep pace with a wor...

Correct Sleeping Posture to Minimize Back Strain

Most people don’t pay much attention to how they sleep until they start waking up with a stiff bac...

Why Product Longevity Matters for Sustainable Australian Buildings

Sustainability in building design is often associated with recycled materials, renewable resources a...

NDIS Support Coordination Explained: What Does a Support Coordinator Actually Do?

NDIS support coordination explained means understanding how a professional can help participants n...

When Should You Speak with Divorce Lawyers in Sydney?

Divorce involves more than completing an online application. It can affect parenting arrangements, p...

How to Choose a Reliable Hot Water System Installer on the Gold Coast

Choosing a reliable installer is just as important as choosing the right hot water system. A qualifi...

How Microtask Platforms Support Modern Digital Promotion

Digital promotion has become increasingly complex. Businesses communicate with customers through w...

Cosmetic Dentistry Options From a Brisbane-Based Dental Team

You cover your mouth when you laugh. You skip the group photo. Maybe you edit pictures to soften a...

Essential Steps to Handle Sudden Tooth Pain and Dental Crises

A sudden, throbbing toothache can totally stop your whole day, with no warning. When severe pain, ...