Business News

Thu Apr 1

5 Reasons Why Organizational Culture is Crucial to Your Business

Written by News Co Media

You have probably heard a lot about organizational culture and companies finding ways to create a positive culture in the workplace, but not so much about the reasons why it even matters to businesses. Truth be told, companies need a strong and positive work culture not only to attract talents but also to help their employees become more productive.

If you have not done anything to improve organizational culture in your company, just keep reading. In this article, we will discuss all the reasons why organizational culture is crucial to your business.

What is organizational culture?

Imagine running a company without a clear mission, targets, and values to guide your employees. Hard, isn’t it? That is exactly what organizational culture is. It refers to everything that defines your company—your mission, objectives, and values. These intangibles are crucial to your business because these factors determine how your employees interact with each other and how other people and the media perceive your business. With a good organizational culture, your employees have a sense of direction and your organization has a clear identity.

Why is organizational culture important?

We cannot stress enough how important organizational culture is to your business. Not only does it help your company achieve its goals, but it also helps create a positive working environment for your employees. If you haven’t given your organizational culture a thought, maybe it’s time you think about why your office culture is the way it is and how you can improve it for the benefit of your organization. Here are the reasons why organizational culture is crucial to your business:

It gives your company a sense of identity

Your organizational culture is like a summary of everything that defines your organization—how you do business, how you interact with your customers, how your people interact with each other and the outside world. These intangible things that make up your organizational culture will resonate across all the aspects of your business, representing what you are as an organization. It is tantamount to your image and reflects how the world perceives your business.

It boosts employee productivity

With a positive organizational culture, it becomes easier for your employees to succeed in what they do. This is because when you provide them with all the resources they need, they become more productive and their performance levels increase. While it is difficult for people with different backgrounds to accomplish something together, it becomes possible when you have a workplace that promotes their productivity.

It transforms your company into a team

Every company is comprised of people with different ways of thinking, different skills, and different perspectives. As an employer, it is your duty to bring your people together and keep them aligned. A positive organizational culture bridges the gaps among your employees and help enhance the overall workflow in the workplace. When your employees have a common goal, your company transforms from being a mere machine with functioning parts to a team that works together towards a common goal.

It results in high employee retention

It is very easy for employees to leave an organization when they feel that it is already taking a toll on their mental and physical health. After all, nobody wants to work in a toxic work environment. When you promote a positive organizational culture in the workplace, you are more likely to retain your best employees without even trying. Remember, employees love when their employers appreciate their efforts and when they have strong relationships with their colleagues. When you foster such a culture in your workplace, your employees will feel strengthened and will never even think about abandoning your company.

It empowers your employees

One of the biggest benefits of a strong culture in the workplace is that it can empower your employees. While not all businesses can turn their ordinary employees into brand advocates, you can do that with a great organizational culture. When you acknowledge the work that your employees do and celebrate every milestone you achieve as a team, you give your people a different sense of fulfillment. This is something they cannot derive from their hefty paychecks or some other benefits. More than anything, your employees want to feel that they matter to your organization and that their contributions matter.

Conclusion

There are many reasons why a strong organizational culture is crucial to your business. The key to fostering a positive culture in your workplace is discovering what your employees value most and supporting those things. When you do that, you get one step closer to achieving your business goals. Check https://www.fusionculture.com.au/ now to help you improve your business culture.

Wed Mar 31

The Difference Between a Creative Agency and a Production Company

Written by News Co

Creativity comes about in various ways. It could be one individual, a small group, or a larger firm that takes part in the creative process. It’s confusing if you don’t know what to look for within each creative entity. It helps to know when you’re set on hiring a specific creative to design a project. Here are the differences between a creative agency and a production company.

Creative Agencies

Today, there are tons of creative agencies taking on projects all the way from the small guy to the big corporation. New advanced software allows friends to combine their skills in design, display, or print, to launch a website seeking clients. Creative agencies often carve out a niche and stick to what they're good at.

The range is endless, but most include advertising and creating projects for commercial television, celebrities, or online e-commerce brands. Creative agencies are hands-on, often helping a business find its voice or solve issues with its brand. One example is Next Thursday Advertising Agency. These talented agencies are behind some of the biggest brand names on the market. They give a corporation the big picture and help define strategies that can push their brand forward.

Production Companies

A production company has the equipment to help bring a creative agency’s project alive. They often find locations, have a crew ready, create schedules and budgets. They take each client through various steps until their project or film is done. This includes pre-production, production, and post-production. Production companies also help with building large sets for television series. This is a major job and takes a lot of people to pull it off. They often handle the transportation of equipment out of the country or to another area. Most of these companies work in the film and television industry. Production companies assist studios in getting the film made within budget. The main staff members include the production manager, producer, writer, CGI art or editor. An individual can be a production company by choosing to create their own project under a Limited Liability Company they own.

Skills

Creative agencies have people on board who turn a bland-looking logo into a dynamic powerhouse on the market. It’s the creative and out-of-the-box type of thinking most agencies look for in their staff. Some have a strong concentration in art design, strategy management, or digital marketing. They often rely on people who understand social media and are good at creating impressive ad campaigns. Personalities are intense and free-flowing with ideas within a creative agency. It’s good to have strong leadership and a motivator who can create anything out of nothing. It also helps to have effective people skills to bring clients in the door, and show them what you can do for their business.

Those working for a production company are hands-on with editing equipment, expensive top-of-the-line cameras, and understanding schedules to break a project into phases. The skillset entails planning and budgeting a project at or under cost for the client. Leadership plays a big role in a production company. It tasks the production manager with hiring crews, evaluating their skills, and placing them on projects that fit their abilities. Those working in production companies face long hours of work. One may work in another country or within a small town. The hours to get a film shoot right can go on for 12 to 14 hours a day. Administrators of the business need to understand contracting and working with celebrities. This can turn into a massive job quickly as some production companies can employ over 100 crew members for one project.

Why do I need to know the difference?

Once you understand the difference between a creative agency and a production company, you’ll know who to hire. You’ll also find out fast if you’ve overstepped the line asking a creative agency to do tasks more suited for a production company. Take the time to research each type of business. Remember, a creative agency and a production company can range from small to large. The sole entrepreneur may have a huge following for their creative skills when working for small businesses or mid-size companies. It’s possible one person can be their own production company. Instead of having a crew on payroll, they’ll hire independent contractors skilled in each job set. This can include lighting, camera, script development, editing, sound, and talent liaison.

How to find jobs

Use the internet to find work within a creative agency or production company. Most open positions are posted, but word of mouth can often get you hired. You can also create a website displaying your skills. This is often stronger than the basic resume. Join forums and try to meet people who work for creative agencies or production companies. Many people have started channels telling viewers how to get jobs and what to expect. Read trade magazines to learn what companies are looking for and what they’re paying. Do research about salary offers, and always know what you're worth.

These are the differences between a creative agency and a production company. Understand that a creative agency is strategists who know how to revise a business brand for success. They are intense thinkers who see the larger picture at play when giving a corporation a fresh look. Agencies or studios hire production companies for planning and using the equipment to make a film. They often take on projects and break them down into three production phases. They create budgets, schedule, and edit the end project. When you decide to hire a company, know what you want the agency to do versus the production company. This makes life easier so you don’t overpay for not getting what you expect from either business. Knowing the difference between these two businesses helps you make better hiring decisions. If you want to get hired within a creative agency or production company, search online, join forums, view channels or try to meet people employed with these businesses.