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The Pros and Cons of Buying Business Leads

  • Written by News Co

Buying leads might seem like a quick and easy way to reach hot prospects who will be ready to hear your sales pitch and buy. And, in the best of cases, it can work, but it depends on so many factors such as your niche and product. It also depends on who you buy the leads from. The truth is that business leads will work for some and not for others, so you need to have a clear idea of what you can expect from them before you start spending. Let’s take a look at some of the pros and cons of buying business leads.

Pros - Get to Your Core Audience Fast

The best part of buying leads lists is that you can get a list of people in your target market. We can easily see how having access to all businesses in one particular sector could help someone who runs a service that caters to them. You have services like leadlists.com.au that allow you to get a whole list of contacts that you can reach directly. Once you have these, you can keep sending offers until you convert some of them.

Con - You Don’t Always Know Where They Came From

One of the biggest issues with buying leads is that you don’t always know where they came from and how they were gathered. This will make a big difference in how receptive they will be to your offers and conversion rates. You want to know as much as you can about the lead gathering process. You have to know from which type of online real estate they were able to gather their contact information. The more detailed the site is, the more likely the lead will be relevant. But, if it came from some general email list with little engagement, don’t expect to get much in return.

Pro - Time Saving

Finding leads can take time. This is time you aren’t dedicating to your business. When you buy a lead list, all of this work will have been done for you. There will be no need to constantly pump out content you have to pay for to attract a few sign-ups. You can engage directly with your potential clients and work on selling instead.

Con - Not for all Businesses

Not all businesses should buy leads. This is usually something that works best for people offering some kind of service. You also have to know that competition will make a difference. If there are many other people in your niche, then you will have to compete with many other people for that lead. They can simply turn and go elsewhere after they have heard your pitch and look for something better.

Pro - Flexibility

One of the greatest things about buying leads is that you only pay for what you get. You can stop or start when you want. There is no guesswork, you know exactly how much you paid per lead, and how much you got in return.

Buying leads can be a great option for some, but not for others. This is why you need to evaluate the benefits and drawbacks before choosing them.

Setting up Your Team to Work Remote Beyond COVID

  • Written by Digital 360

While many businesses have started allowing employees to work remotely out of necessity during the COVID pandemic, some are finding that they don't want to go back to normal. Allowing your team to work remotely comes with a lot of benefits, but you need to be prepared for what keeping employees remote means for your business.

Fortunately, we're here to help. Here's what you need to do if you want your team to continue to work remote beyond COVID.

1. Get Your IT Setup Right

One of the best ways you can prepare your team to move forward with remote work is to make sure that your IT setup is ready for it.

Your business should have a great network infrastructure in place and there should be enough internet bandwidth for on-premise employees to transfer large amounts of data to remote workers. It's a good idea to invest in a firewall and a VPN solution to ensure your employees can safely gain access to your organization's network.

You should also ensure that you have great cloud collaboration tools that you can use. With the right software, you'll be able to easily share files, collaborate, and have conference calls and meetings with your staff. It's a great idea to find a managed IT service provider that can help you keep your systems functioning while supporting your team remotely.

2. Take Security Seriously

Having employees working from many different locations poses some unique security risks, so it's important that you're equipped to prevent vulnerabilities.

You should ensure that any cloud software you use has great security standards and that it is always kept up-to-date like PacGenesis. It's also critical that you set clear security protocols and educate your remote staff on how to best reduce their cybersecurity risk. Ensure that employees always keep the security of data in mind when working remotely.

3. Upgrade Team Communication

When preparing your team for remote work after COVID-19, you'll want to ensure that you adopt the best practices for managing a remote team and communicating with employees.

A lot can get lost in translation when communicating with remote workers, so you need to improve clarity in interactions with your team members. All members of the team should understand the importance of clear expectations. You'll also want to be sure that you're available at a moment's notice to communicate with team members as needed.

Slack or Microsoft Teams can be great options for improving communication with your team and offer features such as chat messaging, video conferencing, and file sharing. Google Drive is also a great tool that can be used for cloud sharing and document collaboration.

4. Rethink Remote Meetings

While regular meetings are easy enough when everyone works in the same place, it can become a lot trickier if you're managing a remote team.

It's important that you put some serious thought into how you'll use meetings going forward. You'll want to make sure you clearly schedule your meetings and may want to reduce their frequency. You should also make your meetings as effective as possible by preparing fully and setting a clear agenda for each one.

5. Create a Great Company Culture

For remote workers, it can be easy to feel isolated. Because of this, you should work harder to boost company culture and go the extra mile to help employees feel like they're a valuable asset to your team.

It's a great idea to check in with your team members periodically to find out what challenges they're facing as remote workers. Then, ask if there's anything that you can do to help boost their wellbeing and productivity levels.

Using These Tips to Work Remote Beyond COVID-19

If you want your team to continue to work remote beyond COVID, you need to plan well. Making the transition from a temporary solution to a legitimate remote team of remote workers takes some effort and a shift in your mindset. However, by planning well you'll be able to get it right.

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