Business News

Fri Mar 27

Choosing a Media Agency in Sydney

Written by Sarah Williams

Famously known as the Emerald City, Sydney is a vibrant coastal metropolis offering great business opportunities. Sydney is home to an influential startup culture. Having 35% of the startups in Australia, Sydney is the leading home of startups in the country. As a city with a prospering economy, it is also attractive to large businesses. Despite the fact that you are an established company or a growing startup in Sydney, one thing that both of you need is media presence. Thus, finding a reliable media agency in Sydney is vital for your business to grow.

A crucial decision every business makes is choosing a media agency. Making the right choice can propel your business ahead of the competition. However, picking a media agency in Sydney that fits your business is no easy task, as there are many. With such a significant impact on one decision, you need to take time and care when going through your options.

What Are Your Goals?

Whether you are the owner or part of the marketing of a business, you need to do your research when considering a media agency in Sydney. In fitness, one of the first questions a trainer asks you is your goals. This question should also be what you ask before you go searching for an agency. Do you have a flagship and long-standing product that the public already knows, and you want to reach a broader market?

If the general demographic of your product are members of Gen X, then you may want to do some rebranding so you can reach Gens Y and Z. Is this a seasonal thing? If your product is a beverage, then you may want to have some ads related to the summer. Perhaps you have a new product that you want to launch? Releasing a novel product will demand more creativity. First impressions last. You will need promotional content that will catch interest, hold attention, and leave memories.

What Can They Do?

After you are sure of what you want from yourself, the next thing to wonder about is if the agency can deliver. Know the capabilities of your potential agency. Being able to create and execute a campaign is something you should already expect from all agencies. They need to be able to do more. How do they evaluate the performance of their campaign? How is their analysis of public reception and customer response? From the data they can get, can they re-tweak their media strategies for better performances and predict possible outcomes?

Aside from talking to them, do your research. Look into existing track records. What clients have they served? Are they all happy? You can read through client testimonials on both the agency's website and other forums.

Lastly, are they worth it? Large companies spend hundreds of millions on marketing with the hope that they will get a return on their investments. Your pockets may not go as deep, so pick an agency that offers more bang for your buck.

Finding a reliable media agency in Sydney can be a daunting task for any business. You invest time, effort, and money on your product. Once you already have one that is fit for the market, you further invest in media and advertisement. However, just as a product can earn you money, so can a reliable agency.

Thu Mar 26

How to lead remote teams during COVID-19

Written by Seven Communications

The spread of COVID-2019 has led to travel restrictions, school closures, and cities around the world moving towards lockdowns. Amid these new conditions, most of us still need to continue our day to day work. But the way we do this is rapidly changing, with many organisations implementing new social distancing guidelines including working from home measures.

Management consultant and CEO at ASPL, Kris Grant says, “Over the past few weeks several clients are reaching out with challenges around travel restrictions and leading remote employees. For many businesses, this is the first time their entire workforce is working from home and given how quickly these changes have come into place, many managers are finding themselves unprepared to lead a fully remote team.”

To help business leaders adjust to this new normal, Kris has shared her top tips on managing newly remote teams.

Ensure the right tools are available

One of the biggest considerations for most companies when implementing remote work is technology. At the most basic level, this means everyone needs access to a computer and reliable internet connection. For teams who need to connect to remote servers, ensure your IT infrastructure can handle everyone joining at the same. Since you can’t yell out across the room to each other, try using platforms such as Microsoft Teams, Slack or Asana to streamline communication and help with project management. Most of these collaboration tools are also free depending on how many employees you have.

Organise a daily catch up

When everyone is in the office, it’s easy to walk to someone’s desk if you have a question, ask the team for updates, or chat through any problems. With everyone working remotely, set up a daily team catch up so you can check in with the team, discuss any issues and make sure everyone knows what they are doing. It’s best to do this in the morning, but you can also organise a quick call in the afternoon before everyone signs off. This gives everyone an opportunity to save up any non-urgent questions for the meeting and concentrate on getting important tasks done for the day. Daily catch ups should also include five minutes to chat about the weekend and anything else non-work related, helping ease the mood and relieve stress.

Be available and supportive

Since your employees aren’t seeing your face everyday, it can lead to the impression you aren’t as accessible as usual. Ensure that your team knows when you’re available and on which channels e.g. text, call, Slack or emails. Letting them know you are free and willing to chat through any concerns or issues will make them feel supported, particularly as they seek guidance and assurance during these uncertain times.

Keep communicating

We’re currently undergoing one of the most uncertain economic periods in our lifetime so far. This can lead to anxiety among your employees regarding budgets, timelines, clients and even their jobs. Be honest with them about what is going on, whether that means reassuring them that their jobs are safe, or being open about the reality of potential job losses. Keeping everyone informed will alleviate any sense of loneliness, and help the team unite towards a common cause.

These are the tough times when everyone is facing one or the other issue. We are not able to physically meet our loved ones and it creates more frustration. There are sites like Camsurf these days where you can make friends with strangers and share your emotions.

Be flexible and trust your team

When you can’t physically see your team working hard at their desks, it can be tempting to micromanage. But it’s more important than ever to be flexible and trust your team as they try to navigate this new way of working. With schools closing and increased social distancing, families are increasingly at home together, so employees may need to shift around their working hours to suit. Focus on outcomes rather than work hours, and trust your team to get their work done when they can. Not only does this reduce stress, particularly for parents trying to wrangle kids while they work, it will improve productivity in the long run.