Throughout this article, we will explore how Dental Clinics generate new patients & importantly engage their existing patients.
Dental Clinics are fiercely competing for new patients every single day and the primary source of marketing is Google Ads and Search Engine Optimisation also known as SEO.
Dentists have been a victim of large corporates coming in and using their buying power to strong arm the digital marketing landscape. Dental Practice owners need to be more vigilant with their marketing and ensure they are showcasing the best version of there clinic and share positive experiences via social media & reviews.
We encourage dental clinics to have a more holistic approach to marketing and avoid relying on 1 form of lead generation. Check out four simple tips you can follow to grow the number of new patients your practice generates each month
1. Who do you know in the industry
Having positive & strong relationships will create a consistent flow of new patients through the door. Creating new referral sources on the back of trust and knowledge is a requirement to be competitive. Any practice looking to refer patients need to understand that their patients will have a positive experience and that the referral provides a good experience both ways and has no adverse impact.
You can use industry events, linkedin & alumni events to invest time to build this types if relationships to encourage a flow of new patients.
2. Measure your marketing performance
If you invest in marketing for your practice you need to measure the performance of your advertising channels individually so you can clearly identify what is working & where the opportunity to improve is. Firstly you need to build out some achievable milestones, for example 20 new patients per month – to generate this goal you may need to have a Google Ads campaign and a sales funnel landing page to highly target new patients for certain treatments.
You can use Google analytics smart goals, Google search console, call tracking and a CRM platform to manage the entire user journey.
3. What are your competitors doing
The health sector is experiencing growing revenues & increased competition. Competition is healthy as it typically inspires quality of service and drives competitive pricing. You should be monitoring your competitors activity based on both their digital marketing and offline marketing strategies. there are useful tools you can use to monitor the way they engage their audience & what kinds of messages they are sending. You may be surprised at how actives some competitors are.
4. The second page of Google is the best place to hide
Digital marketing will be your best friend when creating a new patient strategy but it all starts with a high converting website. Having a good converting website isn’t just about looks – it’s designed with the customers feeling in mind and takes them on a journey with the end result being some form of engagement –a click, a call, a download or a social media interaction.
Creating a search engine optimisation, Google Ads & email marketing campaigns will form your holistic marketing strategies. If you are not active in these areas of marketing you may as well use the yellow pages and ignore the phone ringing.
For More tips on how to manage your practice and leverage digital marketing jump onto our health marketing website by clicking here and use these insights to smash your local competition & grow your business.