Sat Apr 3

Keeping the bounce rate down with these special home page design practices

Any website owner will have to deal with bounce rate. You will need to make sure that you keep the overall bounce rate of your website low as much as possible. This will deliver numerous amazing benefits to you in the long run. For example, keeping the bounce rate low will be able to help you with increasing more conversions. On the other hand, having a low bounce rate can also provide you the opportunity to secure better rankings for your business website on search engines. Here are some of the proven strategies that you can follow in order to keep the bounce rates low as much as possible.

Optimize the page loading time

The very first thing you can do to keep the bounce rate low is to optimize the page loading time. When you visit a website and if that takes more than three seconds to load, you will quickly go back to the search results and look for another website. All the visitors who come to your website are doing the same as well. Therefore, it is important for you to optimize the page loading times. You will need to make sure that a page of your website loads within just two seconds. Then you will be able to significantly reduce the bounce rates. This is something that you can do easily with proper page optimization techniques. For example, you can have a proper content structure on your website and reduce the size of images that you have on it.

Keep your content more accessible

If the content of your website is not accessible, the bounce rate will increase. Due to the same reason, you will need to think about keeping your content accessible at all times. You will need to have a good understanding about the way how the visitors of your website would look for content. While having that understanding, you will need to keep content more accessible. Then you can deliver what exactly the visitors of your website are looking forward to receiving.

There should be appropriate headers on your website. Lilo Web Design told us that you should effectively use sub-headings throughout the website. You will also need to pick suitable images for the website as well. Another great thing that you can do to make your website more user-friendly would be to include bulleted lists. This will help you to keep the website more accessible without an issue. In the long run, you can use it to reduce the bounce rates of your website.

Don’t use too much of promotions and sidebar widgets

Some of the website owners tend to include too much of promotions and sidebar widgets. When you use too much of them, you will be creating a negative impression on the minds of visitors who come to the website. If there are too much of widgets and promotions, you will not be able to keep the visitors attracted to the website. Therefore, you should reduce the number of promotions and sidebar widgets.

This doesn’t mean that you should not highlight relevant content on your website. However, you need to make sure that you are not cluttering your website with too much of content. You should carefully figure out what should be included on the website and include them.

Increase the relevance of your website

If your website is not offering relevant content, you will not be able to keep the attention of the visitors. Therefore, you will end up with increasing your bounce rates. You will need to take a look at the best practices for increasing the relevancy of the website content. This will help you to manage the bonce rates.

You will need to keep the keywords in mind when you are optimizing the content of the website. While keeping the keywords in mind, you can write relevant and effective content. Then you can engage the visitors who come to your website and move ahead with them.

Have a clear call to action

You should also have a clear call to action on your website as well. Then you will be able to get the visitors to go ahead and purchase what you are offering through your website. In other words, you will be able to prompt the visitors who come to the website to take actions based on the call to actions that you have.

However, it is important to make sure that you don’t include too many call to actions on the website as well. When you include too much of CTAs, you will be confusing the visitors. Therefore, make sure that you include only few calls to actions on the website. Then you can easily direct the visitors to your sales funnel.

Have a logical internal linking structure

Internal linking will help the visitors who come to your website to go through content. Therefore, you will need to make sure that you are having a logical internal linking structure at all times. Otherwise, it will backfire.

You can regularly check the internal links and make sure that there are no broken links. You should also invest your time to develop a proper content structure as well. Then you will be able to make your content structure look perfect and end up with getting the best returns at the end of the day.

Have a proper search engine on the website

It is important for you to make sure that all the visitors can easily go through content that you have on the website. Then you can provide a convenient experience to the visitors who are going through content that you have on the website. When visitors can easily look for information on the site, you can easily reduce the bounce rates.

Final words

Take a look at these steps and make sure that you reduce the bounce rates as much as possible. Then you will be able to end up with receiving effective results.