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Our brains evaluate food within milliseconds, long before we’ve decided to eat it

  • Written by Violet Chae, PhD Candidate, Melbourne School of Psychological Sciences, The University of Melbourne
Our brains evaluate food within milliseconds, long before we’ve decided to eat itCarles Rabada/Unsplash

Imagine you’re at the grocery store, standing before a selection of snacks. Seemingly without thinking, you skip over the rice crackers to pick out a bag of chips.

These types of choices are called dietary decisions. It’s how we consider many different aspects of a food – including tastiness, healthiness and...

Read more: Our brains evaluate food within milliseconds, long before we’ve decided to eat it

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