Daily Bulletin

The Conversation

  • Written by The Conversation Contributor

As I post this, Tim Cook will be waiting in the wings at an event in which he is expected to announce the launch of a new smaller iPhone that will reverse slowing sales. This comes just weeks after Forbes announced that 2015 was the tenth consecutive year in which vinyl music sales increased. The extensive coverage of both stories means you could be forgiven for thinking that significant numbers of people are switching back from digital music to vinyl, although this graph at digitalmusicnews.com shows how feeble a ‘revival’ this really is. Let me give you a red hot tip for the new iPhone - it won’t have a turntable. The real trend over the past three decades has of course been the utter domination of digital formats. Why?

Recent research by Amanda Krause and I found that people enjoyed listening to music more if they listened via a portable digital device. The key factor was the control that this gave the listeners: the more control we have over music so the more we like it; and skips, likes, and playlists make digital the perfect format for providing this control.

From there we next looked at how and why people use the different functions of their digital music players. Having a university education, for example, correlates with selecting specific music rather than using shuffle or playlists. Perhaps us academic types are fussier than most about the music we listen to, or at least happier to procrastinate.

People who are not interested in digital technology are most likely to listen via shuffle: they are clearly trying to avoid interacting with the technology. In contrast, conscientious people are more likely to use playlists. It takes considerable effort to prepare playlists to listen to in different locations, while you are with different people, or doing a range of different activities, and so only the most conscientious people are prepared to devote that much time to preparation.

Another group who like to use playlists are those who readily share their knowledge with others and shape their views. In our research, these were people who also identified themselves closely with music technology. As such, it is easy to see how playlists have become so commonplace: the most influential music listeners define themselves partly though digital technology and value playlists highly.

Of course, if the way in which we listen to music is driven by psychological factors, then so might also be the reasons why we play musical instruments. We are investigating this right now, and please take part by visiting www.tinyurl.com/investmentstudy. In the meantime, psychology can easily explain the rise of digital music listening: the tougher question is why vinyl still exists.

Authors: The Conversation Contributor

Read more http://theconversation.com/why-does-vinyl-still-exist-56629

Writers Wanted

Morrison remains very popular in Newspoll as the Coalition easily retains Groom in byelection


What Australia can learn from New Zealand: a new perspective on that tricky trans-Tasman relationship


'Rona', 'iso', 'quazza' — words of the year speak to our Australian take on COVID


The Conversation


Prime Minister Interview with Ben Fordham, 2GB

BEN FORDHAM: Scott Morrison, good morning to you.    PRIME MINISTER: Good morning, Ben. How are you?    FORDHAM: Good. How many days have you got to go?   PRIME MINISTER: I've got another we...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Kieran Gilbert, Sky News

KIERAN GILBERT: Kieran Gilbert here with you and the Prime Minister joins me. Prime Minister, thanks so much for your time.  PRIME MINISTER: G'day Kieran.  GILBERT: An assumption a vaccine is ...

Daily Bulletin - avatar Daily Bulletin

Did BLM Really Change the US Police Work?

The Black Lives Matter (BLM) movement has proven that the power of the state rests in the hands of the people it governs. Following the death of 46-year-old black American George Floyd in a case of ...

a Guest Writer - avatar a Guest Writer

Business News

Nisbets’ Collab with The Lobby is Showing the Sexy Side of Hospitality Supply

Hospitality supply services might not immediately make you think ‘sexy’. But when a barkeep in a moodily lit bar holds up the perfectly formed juniper gin balloon or catches the light in the edg...

The Atticism - avatar The Atticism

Buy Instagram Followers And Likes Now

Do you like to buy followers on Instagram? Just give a simple Google search on the internet, and there will be an abounding of seeking outcomes full of businesses offering such services. But, th...

News Co - avatar News Co

Cybersecurity data means nothing to business leaders without context

Top business leaders are starting to realise the widespread impact a cyberattack can have on a business. Unfortunately, according to a study by Forrester Consulting commissioned by Tenable, some...

Scott McKinnel, ANZ Country Manager, Tenable - avatar Scott McKinnel, ANZ Country Manager, Tenable

News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion