Daily Bulletin


The Conversation

  • Written by Jenni Henderson, Assistant Editor, Business and Economy, The Conversation

Since the first telecast of the Olympics in 1936 from Berlin, television has been a major part of the games. The first time broadcasters paid for the rights to show the Olympics was in 1960 for US$1.2 million (about US$10 million today).

Research shows media companies lose money on the broadcasting rights. But it also seems there is no limit to what these companies will pay for them, says Hunter Fujak, who is completing a PhD looking at broadcasting rights at the University of Technology Sydney.

Viewers are the currency of broadcasting rights and Fujak explains how the games are changing to reach the maximum audience available.

Authors: Jenni Henderson, Assistant Editor, Business and Economy, The Conversation

Read more http://theconversation.com/business-briefing-the-big-bucks-of-broadcasting-the-olympics-63709

Writers Wanted

One quarter of Australian 11-12 year olds don't have the literacy and numeracy skills they need

arrow_forward

Step-by-Step Process of Filing Bankruptcy in Georgia

arrow_forward

The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Prime Minister Interview with Kieran Gilbert, Sky News

KIERAN GILBERT: Kieran Gilbert here with you and the Prime Minister joins me. Prime Minister, thanks so much for your time.  PRIME MINISTER: G'day Kieran.  GILBERT: An assumption a vaccine is ...

Daily Bulletin - avatar Daily Bulletin

Did BLM Really Change the US Police Work?

The Black Lives Matter (BLM) movement has proven that the power of the state rests in the hands of the people it governs. Following the death of 46-year-old black American George Floyd in a case of ...

a Guest Writer - avatar a Guest Writer

Scott Morrison: the right man at the right time

Australia is not at war with another nation or ideology in August 2020 but the nation is in conflict. There are serious threats from China and there are many challenges flowing from the pandemic tha...

Greg Rogers - avatar Greg Rogers

Business News

AppDynamics Solves Visibility Gap Between Traditional Infrastructure and Cloud Environments

New Full Stack Observability Platform, Integration With Cisco Intersight Workload Optimizer and Cloud Native Visualisation Features Provide Cross Domain Insights and Analytics of Business Perfor...

Hotwire Global - avatar Hotwire Global

Why Your Small Business Should Bulk Buy Hand Sanitiser

As a small business owner, employee and customer safety is at the very top of your priority list. From risk assessments to health and safety officers, appropriate signage and proper briefing...

News Co - avatar News Co

How Phone Number Search In Sydney Can Help Your Business

To run a successful business, keeping track of your company and competitors are the major factors. With a lot of tools, available businesses have options to stay current. One way in which busine...

News Co - avatar News Co



News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion