Daily Bulletin

Men's Weekly

.

  • Written by Jenni Henderson, Assistant Editor, Business and Economy, The Conversation

Since the first telecast of the Olympics in 1936 from Berlin, television has been a major part of the games. The first time broadcasters paid for the rights to show the Olympics was in 1960 for US$1.2 million (about US$10 million today).

Research shows media companies lose money on the broadcasting rights. But it also seems there is no limit to what these companies will pay for them, says Hunter Fujak, who is completing a PhD looking at broadcasting rights at the University of Technology Sydney.

Viewers are the currency of broadcasting rights and Fujak explains how the games are changing to reach the maximum audience available.

Authors: Jenni Henderson, Assistant Editor, Business and Economy, The Conversation

Read more http://theconversation.com/business-briefing-the-big-bucks-of-broadcasting-the-olympics-63709

Business News

What Designers Really Think About Your Current Marketing Collateral

Key Takeaways: Designers notice structure, typography, and colour choices before the content itself Consistency across all collateral strengthens brand recognition and builds trust Overly bu...

Daily Bulletin - avatar Daily Bulletin

How to Choose the Right Air Conditioner for Your Home or Business

In Australia’s climate, where summer heat can be intense and winter chills are felt in many regions, air conditioning has become more than just a luxury; it’s an essential part of comfortable living. ...

Daily Bulletin - avatar Daily Bulletin

Why Heavy Duty Moving Dollies Are Essential for Safe Transport in Australia

Moving heavy or bulky items can be challenging, especially when it involves transporting goods across warehouses, offices, or even during residential relocations. In Australia, where industries like c...

Daily Bulletin - avatar Daily Bulletin

LayBy Deals