Daily BulletinDaily Bulletin

Business News

  • Written by Janaya Birse



Hawai'i Tourism Oceania has launched its first ever consumer brand campaign, spreading aloha direct to Australian travellers.

The dedicated digital brand campaign aims to build greater awareness of the different Hawaiian Islands and encourage visitors to spend more time, and travel more widely within the destination. 

Hawai'i Tourism Oceania Country Manager Australia, Kerri Anderson, said that paradise was more than a picture postcard scene.

“It's a state of mind that starts with 'aloha', the spirit of the Hawaiian Islands that shines through in the welcoming smiles, friendly gestures and stories of Hawai'i handed down from generation to generation.

“With the help of popular culture, most Australians have some level of familiarity with Hawai'i and those who have been love the destination - in fact almost 45 percent of Australians who visit go back. 

“This campaign showcases the depth and breadth of experiences across the neighbour islands beyond sun, surf and sand by highlighting the dramatic geographical diversity, and also the great food, culture, history and range of experiences on each island.  Where else in the world can you be relaxing on the beach in the morning, hiking to waterfalls by lunchtime and watching the sunset and stargazing from a snow-capped peak in the evening?”

Ms Anderson said she was not surprised that the recently announced 2015 Gallup-Healthways Well-Being Index rated Hawaiian residents as having the highest overall well-being of any state in the United States.

“Hawai'i is the happiest state in the US, and that is not only due to the natural beauty of the Hawaiian Islands but the all-encompassing welcoming warmth and love shown by the people of Hawai'i that epitomises the Aloha Spirit,” she said. 

“Enjoyment, love, laughter and happiness are all very high on the priority list in Hawai'i and people who have travelled to the islands will understand this which is why they return again and again.”

Ms Anderson said the “Paradise begins with Aloha” digital campaign took visitors on a virtual tour of the Hawaiian Islands, curating their own dream trip by selecting the experiences that appealed to them across the four main islands of of O'ahu, Maui (incorporating the islands of Lāna'i and Moloka'i), Kaua'i and Hawai'i, the Big Island.

Encompassing everything from hiking the crater rim trail that circles the summit of Kilauea, one of the world's most active volcanoes on Hawai'i, the Big Island; to taking a helicopter flight to see the spectacular waterfalls, forests and canyons on Kauai Island; absorbing the history, culture and thriving food and arts scene in downtown Honolulu and experiencing sunrise in the clouds at the top of Haleakala crater on Maui.   After selecting their itinerary they will then be in the running to win a dream trip for four people including airfares and accommodation.  

Flight Centre was also chosen as a retail partner to provide a range of compelling deals.

“The campaign also aims to push visitation during off-peak periods throughout the year,” Ms Anderson said.

“We have just recorded our third consecutive record-breaking year of visitor growth and Australia is Hawai'i's third largest international market so our aim is to keep these numbers growing, for both first time and repeat visitors.”

To view the microsite please visit: http://www.experiencealoha.com.au/ 

Coalition maintains Newspoll lead federally and in Queensland; Biden's lead over Trump narrows

arrow_forward

How the shady world of the data industry strips away our freedoms

arrow_forward

20 year old Aussie marketing genius helping billion dollar household brands

arrow_forward

20 year old Aussie marketing genius helping billion dollar household brands

Australian digital marketing agency, Co Media, founded by 20 year old marketing genius Lucas Cook, is making its mark on the world stage by gaining a number of high profile clients and quickly b...

News Company - avatar News Company

5 Reasons to Choose Pipe Relining

There’s nothing like a damaged pipe to stress you out and keep you up throughout the night. Depending on the extent of the damage, a pipe repair can be a complicated and time-consuming process. ...

News Company - avatar News Company

Reinventing The Outside Of Your Office

Efficient work is a priority in most offices. You need a comfortable interior that is functional too. The exterior also affects morale. Big companies have an amazing exterior like university ca...

News Company - avatar News Company

Kaspersky and Ferrari partnership: tailoring cybersecurity for an iconic brand

Kaspersky is commemorating the 10 year anniversary of its strategic partnership with iconic, global brand - Ferrari. The cybersecurity company is a sponsor of the brand’s Formula One racing team...

News Company - avatar News Company

Instant Steel Solutions Review

Are you keen on having the right guidance, knowledge and information about the right kind of steel purchases for your industries? If yes, then you are in the right place. There is no doubt that ...

a Guest Writer - avatar a Guest Writer

Everything You Need To Know About Waste Removal Services 

Waste is capable of posing threats to the environment and general public health. So, if you want to live a healthy life, you need to take care of your waste products. Proper collection and dispo...

News Company - avatar News Company


The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Did BLM Really Change the US Police Work?

The Black Lives Matter (BLM) movement has proven that the power of the state rests in the hands of the people it governs. Following the death of 46-year-old black American George Floyd in a case of ...

a Guest Writer - avatar a Guest Writer

Scott Morrison: the right man at the right time

Australia is not at war with another nation or ideology in August 2020 but the nation is in conflict. There are serious threats from China and there are many challenges flowing from the pandemic tha...

Greg Rogers - avatar Greg Rogers

Prime Minister National Cabinet Statement

The National Cabinet met today to discuss Australia’s COVID-19 response, the Victoria outbreak, easing restrictions, helping Australians prepare to go back to work in a COVID-safe environment an...

Scott Morrison - avatar Scott Morrison



News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion