Daily BulletinHoliday Centre

Business News

  • Written by Tess Sanders Lazarus


With the technology and knowledge readily available, many people are turning to Apps as a new form of business. 
 
In 2013, 85% of people buying Apps were women, and there was a gap between the people buying Apps and the people creating them.
 
Recently, however, this has changed, and Louise Walker is one of a group of women helping to change the face of the App industry.
 
Louise Walker, creator of Pretty Pronto, a beauty App designed to help those needing beauty services, today said, “I think there’s been a boom in women entering this industry because of how accessible and popular it is.
 
“Women have typically been locked out of the tech industry; if you look at coding and the big tech firms, Apple, Microsoft, it’s pretty much all men.
 
“Apps aren’t like that. They’re made by everyone for everyone, and there’s a much more inclusive attitude to who can be a creator.”
 
Walker prides herself on creating an App by women, for women.
 
“I definitely think women bring something new to the table in terms of App development.  I think the more inclusive and diverse the industry is, the more inclusive and diverse the Apps you end up with are.
 
“If you look at some of the more recent Apps, like Present, a networking App for women, you see how crucial it is to have diverse creators in this industry.”
 
When asked her top tips for people looking to get involved in the App industry, Walker said, “four things.
 
“Firstly, solve an everyday problem.  Think about something that annoys you in everyday life, or something you think you can improve, and focus on that.  The best Apps are the ones that solve a problem, reduce expense and effort or connect people with other people or services. 
 
“Secondly, find a good App developer.  It really is worth the money to find a great developer to build your App.  I know how painful those early expenses are when you’re just starting off, but it’s definitely worth it to have a beautiful, functional App.   Do your homework, talk to other business owners who have launched an App.   Get referrals.   Go with a trusted App developer who has been recommended by others, otherwise you are likely to enter a minefield of hurt.  
 
“Thirdly, get creative when it comes to raising money.   Apps cost a lot of money to build and require ongoing maintenance.  Crowdfunding is an excellent way to raise funds.  Your friends and family are your most valuable supporters and marketing team.  Use your networks to spread the word and get people interested.
 
“Lastly, build in multiple revenue functions so you can generate good income from the App.  This is important so you can not only fund the App but also grow the value of the App for potential sale.”
 
Pretty Pronto takes the hassle out of booking beauty appointments and is available for free on the App store.
 
INTERWEBS DIGITAL AGENCY

Choosing the Right Coworking Space For Your Business

As the capital of Victoria in Australia, Melbourne is inhabited by millions of people and is known as one of the most liveable cities in the world. The latter is due to the city’s diverse community...

Sarah Williams - avatar Sarah Williams

What Should You Expect from A Carpentry Apprenticeship?

Those wanting to pursue a career in woodwork, whether it be to make furniture, construct buildings or repair existing wooden structures, will have to first commence a carpentry apprenticeship. This ...

News Company - avatar News Company

4 Tips To Choosing A Reliable SEO Company For Your Digital Marketing Agency

Working with a digital marketing agency Perth is the best bet in ensuring that your business is promoted well in the online space. If you are an app developer Perth, you may have to work closely wit...

News Company - avatar News Company

Situations Made Better with a Custom Printed Foam Board in Business and Beyond

Among the three kinds of media used in advertising, print media is probably the most resilient one. Even with the emergence of audio-visual content and digital marketing, print still maintains a s...

Michael Gribben - avatar Michael Gribben

How to stay updated with your business's success

The secret to staying successful is tracking the effectiveness of your marketing endeavors and overall brand identity. If you are planning to register a business in Australia, it is important to dev...

News Company - avatar News Company

Be a better leader, with an Advanced Diploma of Leadership and Management

Who doesn’t want to lead their organisation towards success? With a qualification of Advanced Diploma of Leadership and Management, you’ll have the specialisation and management potential to move to...

News Company - avatar News Company


The Conversation

Politics

Closing the Gap Statement to Parliament

Mr Speaker, when we meet in this place, we are on Ngunnawal country. I give my thanks and pay my respects to our Ngunnawal elders, past, present and importantly emerging for our future. I honour...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Alan Jones

ALAN JONES: Prime Minister, good morning.    PRIME MINISTER: Good morning, Alan.    JONES: I was just thinking last night when we're going to talk to you today, you must feel as though you've ...

News Company - avatar News Company

Prime Minister Bridget McKenzie press conference

PRIME MINISTER: Good afternoon everybody. The good news is that the Qantas flight is on its way to Wuhan and I want to thank everybody for their cooperation, particularly the Chinese Government as...

Scott Morrison - avatar Scott Morrison

Travel

How to Be a Smart Frugal Traveller

You are looking through Instagram, watching story after story of your followers overseas at a beach in Santorini, walking through the piazza in Italy, and eating a baguette in front of the Eiffel ...

News Company - avatar News Company

HOW TO PREPARE FOR YOUR GRADUATION TRIP

Graduation is the stage of life when a student receives the rewards of hard work of years. It must have taken sleepless nights and tiring days to achieve the task. Now, as you have received your cov...

News Company - avatar News Company

A Travel Guide for Vacations Overseas

There are two types of tourists. Of course, that's a sweeping generalization, and we could be talking about any possible part of traveling.  In this case, we're discussing those who stick to the ma...

News Company - avatar News Company

ShowPo