Daily Bulletin


Business News

  • Written by News Company


It doesn’t matter that you’re a small business that only operates at a market or out of your home. The excuse that your product or service has nothing to do with technology won’t fly either. Technology is an essential component to the modern customer experience, period. Here are 3 (+1!) ways you can use it to your advantage.

Remove Cash from the Equation

Even if you are an owner of a mobile food truck, your customers should never need to pay in cash. Many people don’t even carry cash anymore and of those that do, it’s often less than $20. It’s easy to imagine a future where cash will only be found in museum exhibits.


To ensure your revenue isn’t capped at $20 per customer, we recommend you invest in a mobile solution. Using a wireless communication solution, mobile payments allow your customers to pay using their debit or credit card as well as their phone. All it needs is a swipe and it’s done. It not only expands the payment options you can offer consumers, but it’s also super convenient. No more fumbling around with change.


Mobile payments are easier to set up than you think. If you use something like QuickBooks already, for example, all you need to do is set up an app on your mobile or tablet. You can get a nice stand or holder to make it look a little more professional and you’re done. That’s literally all you need to get started.

Use Big Data to Personalize the Journey

It’s possible to leverage big data to personalize your customer’s journey; yes, even if you’re a larger business that can’t possible know each and every person that walks through the door. What we’re really talking about here is finding out what your customers like and giving it to them (at scale). Here are some examples:


  • *  Netflix: Ever notice how Netflix seems to know exactly what you’d like to watch? It’s like a friend that’s getting to know you, one TV series binge at a time. Sorry to break it to you: the company has many friends just like you, and big data makes it possible to personalize the experience for millions of people around the globe.
  • *  FitBit: Companies such as FitBit don’t just track your data, but they present it to you. It allows you to geek out on information about how you sleep, how far you can run before clutching your knees and gasping for air, and the HR monitor lets you see whether you need a visit to the doctor.
  • *  23andMe: This company sells an at-home DNA testing kit, with the results pulled from big data analytics to give you a unique insight into your genetic history. The real potential, however, lies in health care. The company is working on using customer data to analyze chronic illnesses. It may solve problems that individual doctors can’t.


SaaS Solutions Tailored to Your Industry

The reality is that SMBs generally can’t afford to invest the time and energy required to build custom software solutions for their businesses. And they don’t need to. The advent of SaaS has really changed the ballgame, allowing small companies to dip into multi-million dollar solutions at a fraction of the price.


The general tools are great, but sometimes you’re left wishing for something that would fit your business just that little bit better. The good news is that they exist. There are solutions for dental practices, swimming clubs, service businesses (think plumbers, carpet installation, HVAC, etc.), and more. The bad news is that they can be a little difficult to find; they get lost amongst the noise and are dwarfed by the big players.

Bonus Tip: Can Drones Help Reinvent Your Business?

The days that drones were just toys for the hobbyist are long gone. While they’re still relatively new to game, they now have serious potential to disrupt your industry:


  • *  Delivery: Jeff Bezos is pumping money into a project that will transform product delivery, with drones at the forefront of the innovations. If you’re involved in ecommerce and are struggling to keep delivery costs down, drones may provide the answer in the near future.

Shopping behaviour:
The introduction of Big Brother or just another way to improve the customer experience? Drones can help businesses by studying shopping behaviour in a retail environment. It can help with product placement and the organization of floor space.
Writers Wanted

An Indigenous 'Voice' must be enshrined in our Constitution. Here's why

arrow_forward

Biden's economic centrism isn't exciting, but right for these divisive times

arrow_forward

Why are Japan's leaders clinging to their Olympic hopes? Their political fortunes depend on it

arrow_forward

Tips to find the best plastic manufacturing supplier for your needs

Plastics are very much an important part of all of our lives, but they’re particularly valuable to a wide variety of industries that rely on their production for their operations. The industries, ...

News Co - avatar News Co

7 foolproof tips for bidding successfully at a property auction

Auctions can be beneficial for prospective buyers, as they are transparent and fair. If you reach the limit you are willing to pay, you can simply walk away. Another benefit of an auction is tha...

Dominique Grubisa - avatar Dominique Grubisa

Getting Ready to Code? These Popular and Easy Programming Languages Can Get You Started

According to HOLP (History Encyclopedia of Programing Languages), there are more than 8,000 programming languages, some dating as far back as the 18th century. Although there might be as many pr...

News Co - avatar News Co

Avoid These Mistakes When Changing up Your Executive Career

Switching up industries is a valid move at any stage in your career, even if you’re an executive. Doing so at this stage can be a lot more intimidating, however, and it can be quite difficult know...

News Co - avatar News Co

4 Costly Mistake To Avoid When Subdividing Your Property

As a property developer or landowner, the first step in developing your land is subdividing it. You subdivide the property into several lots that you either rent, sell or award to shareholders. ...

News Co - avatar News Co

WHY SHOULD ONE BUY A FRANCHISE?

The franchise industry in Australia has been booming since the 1980s, as many emerging entrepreneurs find immense scope in this rapidly growing sector. The total number of franchised outlets in ...

Ester Adams - avatar Ester Adams


The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Ray Hadley's interview with Scott Morrison

RAY HADLEY: Prime Minister, good morning.    PRIME MINISTER: G’day Ray.   HADLEY: I was just referring to this story from the Courier Mail, which you’ve probably caught up with today about t...

Ray Hadley & Scott Morrison - avatar Ray Hadley & Scott Morrison

Prime Minister's Remarks to Joint Party Room

PRIME MINISTER: Well, it is great to be back in the party room, the joint party room. It’s great to have everybody back here. It’s great to officially welcome Garth who joins us. Welcome, Garth...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Ben Fordham, 2GB

BEN FORDHAM: Scott Morrison, good morning to you.    PRIME MINISTER: Good morning, Ben. How are you?    FORDHAM: Good. How many days have you got to go?   PRIME MINISTER: I've got another we...

Scott Morrison - avatar Scott Morrison



News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion