Business News

  • Written by News Company

The UN’s most recent climate change report represents some painful reading. Scientists now believe that it is increasingly likely that we’ll see the effects of climate change within a generation, with mass food shortages and wildfires part of the symptoms of a very serious problem. It’s not just our grandchildren we should be worrying about.

Fortunately, we’re seeing positive movements from major companies around the world. The ‘Nissan Green Program’, for example, is using wind and biogas to radically reduce the company’s carbon footprint. Other industries that are embracing the shift towards renewables include cement manufacturing, which is experimenting with fuel blends, while the valve manufacturing industry is responding by adapting their valves to new technical requirements.

Most people believe that going green is an ethical move that costs companies money. Saving the planet comes at a price, is the common idea. But this is a misconception; opting for the sustainable path has many benefits for businesses, and they’re not just financial.

Change before you’re forced to

Governments are mobilizing against climate change. Small businesses in the United States are already being offered financial incentives for making energy-efficient choices, while the UK has similar initiatives with its Non-Domestic Renewable Heat Incentive (RHI). We predict that going green will soon not be a choice, however. Instead, it’s going to be a tick you’ll have to check in order to do business.

If you opt for making sustainable changes slowly and over time, your company will be able to absorb the costs and change accordingly. Wait until it’s forced upon you and your business will struggle. Be an early adopter of sustainable energy sources and you’ll be ahead of the curve.

Going green provides positive publicity

When big companies start making changes towards sustainability, we tend to hear about it. Toyota’s announcement that it is aiming to reduce emissions by 90% received significant publicity, with news outlets applauding the company’s efforts to go green. In 2015, the fact that thirteen major brands signed the White House’s climate change pledge (including Google and Coca-Cola) was plastered across every front page of the internet. In short, reducing carbon emissions will get your company some positive headlines.

Don’t want to change your negative attitude towards Mother Earth? You may want to think twice, considering that typing “worst companies for the environment” will yield almost 100 million results on Google. In other words, resisting the green movement will get you some terrible publicity.

Customers want to buy from eco-friendly brands

Companies that don’t invest in eco-friendly solutions run the risk of losing business. The numbers don’t lie; a 2015 Nielsen report, which surveyed over 30,000 respondents, showed that over 66% of consumers would be willing to pay that little bit more for a ‘green’ brand. To put this into perspective, the 2013 edition of the same report had this figure at just over 50%.

The upward trajectory is clear.

Millennials in particular are putting social impact and transparency at the forefront of their ‘wants’ from their brands. Customers don’t just want a superior product, but they also want to know that their purchases are not harming the environment.

Employees care about your CSR commitments

Employees don’t just care about their paycheck or their work-life balance. They also want to work for companies that are socially responsible, and this includes their environmental practices.

According to a recent employee engagement study 58% of respondents will heavily consider their potential employer’s environmental track record before working there. Perhaps more significant, however, is that 55% of employees will take a lower salary if it means working for a socially responsible company. If you want to attract and keep the best talent, the message is clear: go green or risk the quality of your workforce.

Sustainable business = profitable business

In 2013, The Guardian ran a report which demonstrated that going green and increasing profits often go hand-in-hand. M&S, a leading department store in the United Kingdom, projected a £200m cost in the first five years of its “Plan A” sustainability program. What they got instead was a £105m boost to their coffers.

The reason companies are starting to see an aligned curve is that going green changes companies in several significant ways. The prevention of physical waste leads to an end of economic waste. Going green involves doing more with less, which in turn helps companies to become leaner and more efficient.

Why Branding is vital to your family owned business

Once available only to large corporations, branding is now more accessible and vitally important to every size (and type) of family business, including yours. But what is branding and how does it ...

Stella Gianotto - avatar Stella Gianotto

Statewide Super announce Tony D’Alessandro as CEO

Tony D’Alessandro Tony D’Alessandro will be the new Chief Executive Officer of Statewide Super, effective 1 March 2019. Mr D’Alessandro will replace Richard Nunn, who in January announced his ...

Media Release Service - avatar Media Release Service

Why ‘Handover Culture’ Doesn’t Exist in Australia – And Why It Should

Handing over a business to the next generation might seem like something that can wait, but Australian business is largely unprepared for succession – and that’s a problem.   Handover culture is t...

Andrew Williams - avatar Andrew Williams

Officeworks sponsors disadvantaged school kids with The Smith Family

RECORD-BREAKING SUPPORT FOR STUDENTS IN NEED THANKS TO OFFICEWORKS 2019 BACK TO SCHOOL APPEAL  As a new school year gets under way, more than 1000 students will have access to the education essenti...

The Smith Family - avatar The Smith Family

Consumers have had enough

Recently we have heard Ken Henry NAB Chairman state that “it could take 10 years” to change the Culture of the NAB to be one that is more customer focused. But if you go into one of the branches, the ...

Justin Herald - avatar Justin Herald

Peppers cuddle up to the Noosa Koala Habitat Recovery

Peppers Noosa Resort & Villas has strengthened its ongoing partnership with Noosa & District Landcare Group (NDLG) by extending its arms to support Noosa’s cuddliest residents through a uniq...

Nyarai Chapingidza - avatar Nyarai Chapingidza


Prime Minister interview with Alan Jones

Good morning Alan.   ALAN JONES: Thank you for your time. Could I just begin by saying that politicians rarely get praise. I have been speaking to farmers during the course of the weekend. You wen...

Alan Jones - avatar Alan Jones

Scott Morrison on Shorten's Border Protection backdown

Border Protection   PRIME MINISTER: Less than 24 hours ago, I warned Australia that Bill Shorten would make Australia weaker and the Labor Party would weaken our border protection. That they could...

Scott Morrison - avatar Scott Morrison

Funding to support women and children escaping domestic violence

Hundreds more women and children escaping domestic and family violence will have a safe place to sleep with a $78 million investment by the Morrison Government.   This investment includes a $60 mi...

Scott Morrison - avatar Scott Morrison


Fun Things You Must Do In Perth

Perth: Sun, sand and 19 beaches might seem to sum up the city, but not quite. The sunniest capital city in Australia offers so much more for you to do. Regardless of what your idea of fun is, you wi...

News Company - avatar News Company

ex-HMAS Tobruk dive site Fraser Coast

Fraser Coast Has a New Sunken Treasure for Divers to Explore A rush of scuba divers from around Australia is expected to begin exploring the underwater wonderland created by the ex-HMAS Tobruk after...

Tracey Joynson - avatar Tracey Joynson

3 Steps to Make Your Dream of Working Abroad Come True This Year

Oh, the New Year. The time of year when anything seems possible and everything seems doable. For some people, nothing will change over the course of the next 12 months. For others, everything may. I...

Bevan Berning - avatar Bevan Berning

You might also like