Daily Bulletin

Business News

  • Written by Nicole Robertson


Leading Swedish outdoor clothing and equipment brand Fjällräven has just opened its first store in the Southern Hemisphere, at Melbourne Central.

 

Now, Australians will be able to experience the brand and its products in a concept store environment, having only been accessible via select independent retailers and fjallraven.com.au.

 

The store hosts a wide range of their sustainably made products – all of which are designed to be functional, durable and bring people closer to nature. The store features the iconic Kånken rucksack – the world’s highest selling backpack – as well as other cult favourites amongst the global outdoor community, like the Greenland Jacket & Vidda Pro Trousers.

 

In an ode to the brand’s commitment to social responsibility the store has also become the first retail partner for Social Foundry – a social enterprise that seeks to empower communities to mentor, nurture, and impart life-skills to at-risk people in their local neighbourhoods. Their trained team members will be serving complimentary coffee and Seven Springs water to store visitors whilst they receive advice from the store staff who are outdoor experts.

 

Susan Park, ANZ Brand Manager for Fjällräven says, “We’ve had an incredible response since first going to market 18 months ago and we’re so excited to be opening our first store right here in Melbourne, Australia. Our products offer something distinctly different to what’s currently available in the outdoor space and it’s a perfect fit for the Melbourne lifestyle and climates. We feel that retail is essential for an integrated brand experience and hope to open further stores in the future so that we can bring the Fjällräven experience to others outside of Melbourne.”

 

Commenting on the monumental store opening, Melbourne Central Marketing Manager Melissa Polglase shared; "Melbourne Central's approach is experience-first and we're always looking to partner with bold brands who truly invest in elevating the in-store experience and making a positive contribution to our local neighbourhood. Consumer-centric and socially-minded by nature, we're very excited to help Fjallraven deliver a unique concept which houses its cult products and brings its Social Foundry partnership to life."

 

To celebrate this momentous launch– anyone who visits the store from now until December 1 and uploads a post to Instagram (tagging @fjallraven_au and hashtaging #FjallravenAU) will go into the running to win a trip for 2 to Hong Kong for the 2019 Fjällräven Classic event next October.

 

For more information visit https://fjallraven.com.au/

 

About Fjällräven

In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today the company’s timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 30 countries. Fjällräven’s product range comprises outdoor clothing and accessories for men and women as well as backpacks, tents and sleeping bags. Fjällräven prioritises acting responsibly towards people, animals and nature and encourages and sustains public interest in the outdoors. The company is the initiator of two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year.

Advice For Running A New Business

Taking on the responsibility of running a new business can be extremely satisfying and also very nerve-wracking all at the same time. Officially opening up for business and starting to sell your pro...

News Company - avatar News Company

Essential Tips for Successfully Shipping Products to Indonesia

As an Australian business owner who has their sights set on expanding operations this year, it makes sense to look into the potential for tapping into the Indonesian market. With a vibrant economy, ...

Toby Edwards - avatar Toby Edwards

Awesome Design Ideas for Small Home Offices

Have you been feeling down lately or as if you’re stuck in a rut? Perhaps every day looks the same and you’re having a bit of a Groundhog Day period in life. This doesn’t mean you need to turn your ...

Diana Smith - avatar Diana Smith

Small biz backlash against Shorten's wage theft crackdown

Why are politicians creating fear in the SMALL business community? As reported in the Australian Financial Review today, Bill Shorten has promised to establish a new jurisdiction to sit alongside the...

Michael Wilkinson from Employsure - avatar Michael Wilkinson from Employsure

Surviving Your First Year as a Startup

Nine out of ten startups will fail. And as if this wasn’t enough, many of them will fail within their first year. No matter how scary these stats may seem, they shouldn’t stop you from taking your...

Diana Smith - avatar Diana Smith

How to optimise business packaging for your consumers

In 2008, Amazon launched its Frustration Free Packaging (FFP), a programme which encouraged the use of 100% recyclable, easy to open products which were suitable to be shipped in their original pack...

News Company - avatar News Company


The Conversation

Politics

Paul Murray interview with Scott Morrison

PAUL MURRAY: Prime Minister congratulations. PRIME MINISTER: Thanks Paul, it's great to be back at work. MURRAY: And that's it – straight in, straight away, no days off, you’re back here. Why did yo...

Paul Murray - avatar Paul Murray

Scott Morrison interview with Alan Jones

ALAN JONES: The Prime Minister of Australia, good morning to you. I don’t know what to say to you, is congratulations enough? PRIME MINISTER: It's a very humbling thing Alan. As you know for anyone...

Alan Jones - avatar Alan Jones

MORRISON GOVERNMENT BACKS IN MILTON-ULLADULLA BYPASS

The Milton-Ulladulla Bypass will be the first project funded as part of the Morrison Government’s $500 million commitment to the Princes Highway in New South Wales.   The Bypass will significantly...

News Company - avatar News Company

Travel

Top 3 Reasons to Visit a Wellness Retreat in Bali

If you’re looking for beauty, relaxation and recuperation, Bali could be the destination for you. In fact, it’s so magical, it’s known as the Island of the Gods. Just looking at its crystal clear wa...

News Company - avatar News Company

7 Ultimate Things to do in Australia

Australia is a beautiful and great tourist destination. It rightfully fits the description of an adventure playground being home to a wide variety of activities and attractions for all ages and ta...

News Company - avatar News Company

5 of the Best Tours and Trips in Australia

If you are visiting Australia either for a holiday or a travelling experience, expect to be slightly overwhelmed with just how big the country is. Australia itself is almost the size of Europe, fill...

News Company - avatar News Company

ShowPo