Daily Bulletin

Business News

  • Written by News Company

The new year is coming, and this can be an exciting time for businesses It’s a chance to turn over a new leaf and set fresh goals for their organisations. If you own a business or are operating at a managerial level, you may be thinking about how you can improve your performance in the coming year.

Sales, in particular, is a core focus for businesses as it’s what keeps them above the water and also creates opportunities for growth and expansion. If you’ve already gotten an early head start in 2019 and are in the process of setting goals, find out how you can prepare your business for better sales below.

  1. Assess Past Performance

Before setting new sales goals, have a look at your performance for the past financial year. You should be looking at how many people you’ve been able to reach, your leads, conversion rates and also the number of loyal and return customers you have. You should also be measuring the performance of your sales team by looking at quantity, quality, timeliness, as well as cost-effectiveness.

  1. Improve Sales Strategy

It’s likely that your business already has a sales strategy, but there’s no harm in improving or updating it before the new year. To improve your sales strategy, review your overall business and sales objectives and see whether your strategy has been effective enough to help you achieve them. If you’ve found that it hasn’t been in the past year, find out why and see how you can improve it in the coming year. Also, figure out what the best-selling method has been for you and perhaps focus more on developing that this time around.

  1. Put More Effort into Digital Marketing

If you want to see an improvement in your sales during 2019, you may need to put more ammunition in your digital marketing plan. You can drive so many sales from your online audience, so don’t underestimate the impact the digital world can have on your business. If you’ve been handling SEO in-house and haven’t found it has brought many tangible results, then think about giving the job to SEO experts. This should ensure that your money is well spent, and you see better results in your sales revenue next year.

  1. Focus on Customer Buying Patterns

In many cases, improving sales in your business is only possible when you understand your customer's buying behaviour. You need to know what their trigger points are when they’re most likely to shop, and what makes them abandon their cart just before checking out. You should know that technology is changing customers buying patterns, so finding ways to improve the customer experience may help improve sales too.

  1. Improve Their online Experience

To increase sales online, you should aim to make the experience unforgettable. This means optimising your site so that it isn’t hanging and making the buying experience from start to finish as easy as possible. Remember to use high-quality images, ensure the shopping cart is visible, and offer a variety of payment options. You should also have a virtual assistant or chatbot on standby to answer enquiries or resolve issues promptly.

Not every year goes as planned, but this doesn’t mean that you shouldn’t prepare for success. By putting the right measures in place and learning from past mistakes, you should find gradual improvements in your sales efforts.



Deliveroo appoints Laura Huddle as Head of Commercial in Australia

Leading online food platform Deliveroo has appointed Laura Huddle as Head of Commercial in Australia, as the platform continues to invest in building a strong and experienced local leadership team...

Sinead Harding - avatar Sinead Harding

The Most Successful Start-Ups in Australia

The future looks bright for Australia’s start-up sector. Cities like Sydney, Melbourne and Perth are beginning to be recognized as most popular Australian start-up hubs. More and more companies are ...

News Company - avatar News Company

Three important challenges small businesses face and how to fix them

Running a business can be hard, and sometimes, it can be harder than you think when first entering into this otherwise unknown world. Because of this, many small businesses in Australia are afrai...

News Company - avatar News Company

Here Are the Top Payroll Services For Small Business

Ah, payday. Employees are lining up to grab their checks and preparing for some serious weekend spending. Meanwhile, you're too busy with all the ins and outs of payroll management to join in on the...

News Company - avatar News Company

Arborvitae inks deal with national pharmacy chain

Arborvitae Health and Wellbeing has announced a significant new partnership deal with Blooms, The Chemist, which will see Aborvitae products being stocked across all 92 of the national pharmacy chai...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus

6 Things You Can Do To Get Yourself Ready For the Job Market

On average, it takes about three months to land a job in Australia. However, it’s not uncommon for the process to take twice as long. The ideal situation that every new graduate hopes for is to f...

News Company - avatar News Company

The Conversation


Prime Minister on the Alan Jones Show

ALAN JONES: Prime Minister, good morning.    PRIME MINISTER: Good morning Alan, how are you? Good to hear you back on the air.   JONES: Thank you. Thank you very much. Can I just - there's a lot...

Alan Jones - avatar Alan Jones

The Greens side with activists, not farmers

The Greens’ Agriculture Spokesperson, Senator Janet Rice, today made some disgraceful comments in relation to the Government’s tough new penalties for keyboard warriors who incite activists to inv...

Senator Bridget McKenzie - avatar Senator Bridget McKenzie

Scott Morrison interview with Alan Jones - 2GB

ALAN JONES: The Prime Minister's on the line from Melbourne, Prime Minister good morning. PRIME MINISTER: Good morning Alan ALAN JONES:  thank you for your time. I wish we had three hours but look...

Alan Jones - avatar Alan Jones


DEAL: Kids stay and eat for FREE these school holidays!

Take these school holidays to the next level with the ultimate family escape at PARKROYAL Darling Harbour. What’s more, kids under 12 years of age, can stay and eat for FREE! ...

Liana Gardy - avatar Liana Gardy

How to Book a Hotel for Your Vietnam Trip

Finding a travel destination may turn out to be challenging at times. You may have a long bucket list, which leaves you spoilt for choice on where to visit first. Going through travel blogs and site...

News Company - avatar News Company

New Allianz data reveals the ‘forgotten’ European countries attracting Australian travellers this winter

FROM SPAIN TO THE UKRAINE - THE SURPRISE EUROPEAN DESTINATIONS BOOMING WITH AUSSIE TOURISTS Australian travellers are seeking new destinations beyond the Mediterranean when it comes to European...

Media Release - avatar Media Release