The new year is coming, and this can be an exciting time for businesses It’s a chance to turn over a new leaf and set fresh goals for their organisations. If you own a business or are operating at a managerial level, you may be thinking about how you can improve your performance in the coming year.
Sales, in particular, is a core focus for businesses as it’s what keeps them above the water and also creates opportunities for growth and expansion. If you’ve already gotten an early head start in 2019 and are in the process of setting goals, find out how you can prepare your business for better sales below.
Assess Past Performance
Before setting new sales goals, have a look at your performance for the past financial year. You should be looking at how many people you’ve been able to reach, your leads, conversion rates and also the number of loyal and return customers you have. You should also be measuring the performance of your sales team by looking at quantity, quality, timeliness, as well as cost-effectiveness.
Improve Sales Strategy
It’s likely that your business already has a sales strategy, but there’s no harm in improving or updating it before the new year. To improve your sales strategy, review your overall business and sales objectives and see whether your strategy has been effective enough to help you achieve them. If you’ve found that it hasn’t been in the past year, find out why and see how you can improve it in the coming year. Also, figure out what the best-selling method has been for you and perhaps focus more on developing that this time around.
Put More Effort into Digital Marketing
If you want to see an improvement in your sales during 2019, you may need to put more ammunition in your digital marketing plan. You can drive so many sales from your online audience, so don’t underestimate the impact the digital world can have on your business. If you’ve been handling SEO in-house and haven’t found it has brought many tangible results, then think about giving the job to SEO experts. This should ensure that your money is well spent, and you see better results in your sales revenue next year.
Focus on Customer Buying Patterns
In many cases, improving sales in your business is only possible when you understand your customer's buying behaviour. You need to know what their trigger points are when they’re most likely to shop, and what makes them abandon their cart just before checking out. You should know that technology is changing customers buying patterns, so finding ways to improve the customer experience may help improve sales too.
Improve Their online Experience
To increase sales online, you should aim to make the experience unforgettable. This means optimising your site so that it isn’t hanging and making the buying experience from start to finish as easy as possible. Remember to use high-quality images, ensure the shopping cart is visible, and offer a variety of payment options. You should also have a virtual assistant or chatbot on standby to answer enquiries or resolve issues promptly.
Not every year goes as planned, but this doesn’t mean that you shouldn’t prepare for success. By putting the right measures in place and learning from past mistakes, you should find gradual improvements in your sales efforts.