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  • Written by Mark Smith

Australia’s fastest growing  health and wellness provider is set for rapid growth domestically and success on the world stage


Off the back of a highly successful 2018, leading health and wellness provider, City Cave, are already gearing up for a massive year with two new locations opening in less than a month and the brand headed to Las Vegas as one of only two Australian finalists in the NextGen in Franchising Global Competition.

The Brisbane based business with locations across South East Queensland, has emerged as a fast-growing leader in the health and wellness sector has experienced an increased demand by consumers for the combined holistic wellness and clinical services they offer to clients.

City Cave Co-Founder, Jeremy Hassell, said Australians are becoming more invested in their health and wellness with many seeking out providers who offer a range of services to deliver a holistic approach that works for them.

“Over the past 12 months we have worked extremely hard with our franchisees to ensure each City Cave caters for their immediate local market and provides the holistic wellness and clinical services clients would expect,” Mr Hassell said.

“Whilst our ambition is to expand nationally with our first interstate location opening in Sydney, our strategic vision is to ensure every new location we open has its own identity and our clients’ needs are being met,” he said.

“One of the contributing factors for being able to achieve this goal is to ensure our franchisees are being provided with the correct support and systems to enable them to run their business seamlessly.

Since opening in 2016, City Cave’s range of services has expanded to offer clients services to help achieve optimal health of both body and mind with float therapy, infrared saunas, yoga and clinical services including psychology and kinesiology.

Mr Hassell said by the end of 2019 they are expecting to open ten new locations across Australia with the aim of having 50 City Cave locations accessible to Australians over the next three years.

“There is a massive opportunity in the Australian health and wellness sector for sole operators and franchise models like us to bring to market services such as float therapy for people wanting to include this in their health plan,” Mr Hassell said.

“We believe we’ve developed a business model that works from a franchise and health industry perspective, and being a finalist in the NextGen in Franchising Global Competition gives us great confidence in what we have planned for the future,” he said.

For more information about City Cave visit – or

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