Daily Bulletin

Business News

  • Written by News Company


With the clamour surrounding social media and digital marketing, you might be wondering why you should revert back to the older technique of a letterbox drop.When done right, a letterbox drop can be successful in netting numerous new customers in your local area. Letterbox drops are most effective when prepared and planned out carefully, allowing them to be a strategic weapon in your small business marketing plan.

Don’t make the mistake of discounting the usefulness of a letterbox drop just because it seems old-fashioned. Modern printing facilities have made letterbox drops more affordable than ever before, making it easier to make the most of this direct and simple way of accessing new clientele. Below are some handy tips on how to ensure a successful letterbox drop.

Know Who You Want to Reach

Based on the data you have on your most loyal customers, you can figure out which postcodes would be most fruitful for you to target with your letterbox drop. Think through what would appeal to these potential customers given their likes, dislikes, status in the community and financial backing. What makes them tick? What would make them book your service? If you’ve developed an ideal customer profile as part of your marketing plan, now would be the right time to refer to it. Make sure the letterbox drop materials you design are a good match for your intended new customers.

Let Them Know You’re Local

A letterbox drop is particularly useful for local businesses. This is because as a local business, you can target postcodes that are in the surrounding areas to your business location. But there’s also an additional benefit. If you’re a local business, you can often get the support of the local community just by pointing out that you’re a part of it. So make sure that you say somewhere on your flyer that you’re their local dentist, hairdresser, plumber, or whatever you are.

Provide a Clear Call to Action

A call to action is marketing talk for “ask your customers to take an action”. If you don’t actually tell your potential customers what you want them to do, they might not take the critical action of booking in to use your service. You can also sweeten the deal by giving them an incentive to take action. For example, “book in today and get a third room steam cleaned for free!” Your incentive should be clear and you should always be able to deliver upon it, no questions asked.

Consider Content and Design

When it comes to the design of your letterbox drop flyer, aim for friendly yet professional. A photocopied, hand-written black and white flyer won’t be very professional, while something too slick and faceless will be seen as too impersonal. Spend the money and get a professional designer to create something that portrays your business in a positive light. A good designer will also be able to suggest text fonts and colours that work well together to represent your business appropriately. For maximum traction, get branded magnets attached to your flyers, as useful things tend to be kept longer than a simple piece of advertising.

Tips To Ensure The Best B2B Ecommerce Customer Experience

The B2B ecommerce space offers an incredible array of opportunities. It is has registered growth at more than double the size of B2C ecommerce. These tips will help you greatly in improving your cu...

News Company - avatar News Company

Multi-channel Ecommerce And Its Unparalleled Benefits

With severe competition within the ecommerce industry nowadays, exercising measures for expansion has become crucial. When you’re planning to dive into areas of growing your business into a full-fle...

News Company - avatar News Company

Top 5 Reasons Businesses Are Shifting From Magento To Shopify

Although building an online business has been made simpler by the extensive use of the internet, maintaining its success is a journey rather than a destination. It involves critical decisions made a...

News Company - avatar News Company

Deliveroo appoints Laura Huddle as Head of Commercial in Australia

Leading online food platform Deliveroo has appointed Laura Huddle as Head of Commercial in Australia, as the platform continues to invest in building a strong and experienced local leadership team...

Sinead Harding - avatar Sinead Harding

The Most Successful Start-Ups in Australia

The future looks bright for Australia’s start-up sector. Cities like Sydney, Melbourne and Perth are beginning to be recognized as most popular Australian start-up hubs. More and more companies are ...

News Company - avatar News Company

Three important challenges small businesses face and how to fix them

Running a business can be hard, and sometimes, it can be harder than you think when first entering into this otherwise unknown world. Because of this, many small businesses in Australia are afrai...

News Company - avatar News Company


The Conversation

Politics

Prime Minister on the Alan Jones Show

ALAN JONES: Prime Minister, good morning.    PRIME MINISTER: Good morning Alan, how are you? Good to hear you back on the air.   JONES: Thank you. Thank you very much. Can I just - there's a lot...

Alan Jones - avatar Alan Jones

The Greens side with activists, not farmers

The Greens’ Agriculture Spokesperson, Senator Janet Rice, today made some disgraceful comments in relation to the Government’s tough new penalties for keyboard warriors who incite activists to inv...

Senator Bridget McKenzie - avatar Senator Bridget McKenzie

Scott Morrison interview with Alan Jones - 2GB

ALAN JONES: The Prime Minister's on the line from Melbourne, Prime Minister good morning. PRIME MINISTER: Good morning Alan ALAN JONES:  thank you for your time. I wish we had three hours but look...

Alan Jones - avatar Alan Jones

Travel

DEAL: Kids stay and eat for FREE these school holidays!

Take these school holidays to the next level with the ultimate family escape at PARKROYAL Darling Harbour. What’s more, kids under 12 years of age, can stay and eat for FREE! ...

Liana Gardy - avatar Liana Gardy

How to Book a Hotel for Your Vietnam Trip

Finding a travel destination may turn out to be challenging at times. You may have a long bucket list, which leaves you spoilt for choice on where to visit first. Going through travel blogs and site...

News Company - avatar News Company

New Allianz data reveals the ‘forgotten’ European countries attracting Australian travellers this winter

FROM SPAIN TO THE UKRAINE - THE SURPRISE EUROPEAN DESTINATIONS BOOMING WITH AUSSIE TOURISTS Australian travellers are seeking new destinations beyond the Mediterranean when it comes to European...

Media Release - avatar Media Release

ShowPo