Daily Bulletin


Business News

  • Written by News Company


Gift cards are brilliant ways to grow your hair business. According to research, about 74% of customers love receiving gift cards. These cards are a great way to improve and grow your business and clientele. Also, according to research, the gift card industry reached an all time high of $160 billion in 2018 alone. That is a completely untapped revenue stream for your business. To make your business stand out you could also include free gifts  like hairdressing scissors to the gift cards either for the purchaser, the user or both. Here are some of the ways gift cards can grow your business. 

Exposure

Gift cards introduce your business to customers who may never come into your shop. If your services are top notch, the easiest form of recommendation would be from loyal customers who purchase gift cards for friends and loved ones. These newly minted customers might go on to become repeat customers and the cycle continues.

Another way gift cards can get you exposure is by adding them as gifts to be won, say at your local charity function. You may add things related to your business like one of a kind limited edition hairdressing scissors, making the gift cards more desirable. Not only does it get you more customers, it also creates opportunities to advertise your brand. It’s really a win-win situation. 

More Profit

Did you know that people tend to spend more when they have gift cards? According to statistical data, the average person spends over $30 more than the value of the gift card. Not only do you make more from gift card users, but the likelihood of the purchaser of the gift card spending more at your shop is at a 70% high.

Most salons see gift cards as low sellers. This perception is not true. Create awareness on the gift cards, spruce them up to look snazzy and worth every penny, give your buyers something unique and watch your bottom line increase. 

Increases Loyalty

This is a no-brainer. You can use gift cards as the central point in your reward program.  Here’s how you win; you not only keep reluctant customers happy, fulfilled and satisfied with a gift card, you also increase your sales.  You should give gift cards for a specific amount of purchases, especially during the holiday season. This drives more traffic to your salon, and increase sales because the incentives to spend more increases as rewards get bigger. 

Do not limit your gift cards to just physical purchases, add them as e-gift cards on your website. Give people the option of purchasing them online, reloading them or transferring them as gifts to people who use your business’ website. With this the possibilities are endless. You can get an intimate knowledge about your clients purchasing. 

Use Gift Cards to Drum Up Staff Morale

Companies usually have an employee discount. While you might not be able to afford that, giving your staff gift cards as a reward for their stellar work motivates them to do more.

Give offers to employee of the month, add them to the salary package of your  staff and give out discounted rates to families of staff. With all of this, not only will your staff give their best, you also get referrals from their families and friends. In the end, you create a staff reward program with gift cards that rewards your business too. 

Give Your Clients a Bang for Their Buck

In other words, make the gift cards too tempting to resist. Scout for creative and ingenious ways to create the best look for your clients. You can do this by creating a variety of designs and options for your clients to choose from. For higher value cards, give a complimentary box or just a branded satin bag or ribbon with your salon name printed boldly on top. Offer gift bags to place the cards too.

Most businesses make the mistake of printing higher end gift cards on a thin slip of uninspiring paper. That is a waste of time for your business, especially since gift cards are just that, gifts. Pay attention to the appearance of the card while also paying attention to other key factors. Sometimes the look of the card is enough to sell it. On a side note make sure that your terms and conditions are placed on the gift card in a discreet but obvious place. This is necessary to avoid any disagreement on the services being offered. 

Writers Wanted

Physical Therapist Talks About This New Massage Gun On The Block - The HYDRAGUN

arrow_forward

Too much information: the COVID work revolution has increased digital overload

arrow_forward

Ammonite: the remarkable real science of Mary Anning and her fossils

arrow_forward

Getting Ready to Code? These Popular and Easy Programming Languages Can Get You Started

According to HOLP (History Encyclopedia of Programing Languages), there are more than 8,000 programming languages, some dating as far back as the 18th century. Although there might be as many pr...

News Co - avatar News Co

Avoid These Mistakes When Changing up Your Executive Career

Switching up industries is a valid move at any stage in your career, even if you’re an executive. Doing so at this stage can be a lot more intimidating, however, and it can be quite difficult know...

News Co - avatar News Co

4 Costly Mistake To Avoid When Subdividing Your Property

As a property developer or landowner, the first step in developing your land is subdividing it. You subdivide the property into several lots that you either rent, sell or award to shareholders. ...

News Co - avatar News Co

WHY SHOULD ONE BUY A FRANCHISE?

The franchise industry in Australia has been booming since the 1980s, as many emerging entrepreneurs find immense scope in this rapidly growing sector. The total number of franchised outlets in ...

Ester Adams - avatar Ester Adams

4 Tips For Finding A Tree Service Company

Although beneficial, there will come a time when you'll have to cut or trim your trees, as letting them grow on your property can lead to injuries and accidents. Diseased trees, for example, can a...

News Co - avatar News Co

Beginners Guide To Various Types Of Commercial Roller Shutters

Due to their broad range of usage, roller shutters are common in the corporate world. Horizontal doors or partitions that are operated either physically or automatically are roller shutters. To ...

News Co - avatar News Co


The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Prime Minister's Remarks to Joint Party Room

PRIME MINISTER: Well, it is great to be back in the party room, the joint party room. It’s great to have everybody back here. It’s great to officially welcome Garth who joins us. Welcome, Garth...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Ben Fordham, 2GB

BEN FORDHAM: Scott Morrison, good morning to you.    PRIME MINISTER: Good morning, Ben. How are you?    FORDHAM: Good. How many days have you got to go?   PRIME MINISTER: I've got another we...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Kieran Gilbert, Sky News

KIERAN GILBERT: Kieran Gilbert here with you and the Prime Minister joins me. Prime Minister, thanks so much for your time.  PRIME MINISTER: G'day Kieran.  GILBERT: An assumption a vaccine is ...

Daily Bulletin - avatar Daily Bulletin



News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion