Daily Bulletin

Business Mentor

.

  • Written by Dorry Kordahi

There’s a global downturn and Australian bricks and mortar retail is in a slump. 2020 is going to be a rough year. Everyone knows that, but a lot don’t know what to do about it. “What you may see is that there will be more people filing for bankruptcy and also more people looking for resources from the likes of Dave Ramsey to help their personal finances and business survive”, stated Ben Tejes, Co-Founder and CEO of Ascend Finance.

Australia still has a good underlying economy, but its marketplace is unique and very tough. It doesn’t have the huge populations of China, the US and Europe with their massive economies of scale, but it’s still forced to compete with them because it has no choice.

Its marketplaces are very crowded and very competitive, which makes surviving in a downturn even tougher for small companies.

But they can thrive in tough times as long as they prepare themselves properly. Of course, it can be hard for them as most don’t have the budget or time for research and hiring specialists. All too often the owners have to make decisions under pressure or don’t know how to plan properly. That might work when times are good, but not when they’re bad. It is important to innovate in a crowded marketplace. If you have an idea that will enhance your business, follow it through and even get assistance from consultancies like InventHelp.

Good planning is as important as cashflow.

Planning is just a matter of keeping a cool head and understanding the problems being faced, then creating the right environment where a company can not only survive but thrive. “If you don’t plan and save for the next 6 months, how would you know whether you achieved what you set out for?” stated Ben Tejes from Ascend Finance that specializes in helping people with debt relief and bankruptcy.

Bad times call for thinking outside the square. But before that, companies must make sure their core functions are properly controlled and efficiently run. Just because a company produces a good product doesn’t necessarily mean that its accounts department or buying functions are working as well as they should be. If they aren’t, a lot of costs can get out of control without being noticed until it’s too late.

Every company needs the ability to stand out from its competitors. But it’s even more important for small companies operating in a crowded market during a downturn.

Customer Service cannot be ignored

One completely free way of standing out in a crowded market is something I strongly believe in, and have always focussed on as a core business belief, is the delivery of a very high level of Customer Service. This is something every top online casino will know if they are to survive in a tight niche. Too many small companies offer really good products or services but are very bad at Customer Service.

Today’s customers can access a range of services with the swipe of thumb on a phone. They demand hassle free service and if they don’t get it from one outlet, they switch to another. Blind brand loyalty is a thing of the past! Companies need to work very hard to maintain their customers and capitalise on the benefits of repeat business.

For the smart companies, ramping up their Customer Service during downturns can really pay off.

So, something that costs absolutely nothing can be a company’s most valuable asset. It’s what creates great online reviews and word of mouth referrals, both of which are essential in business today.

Upsell leads to diversification

Next there’s the upsell, it’s the classic ‘do you want fries with that’. Companies just have to identify what the ‘fries’ are. For a restaurant it could be offering takeaway, for a locksmith it could be offering extra keys at a package cost when fitting a new lock.

Upsell is the first stage of diversification and strengthens a company’s point of difference. And by utilising its existing infrastructure like sales and accounts, it can add new products or services and create extra income without putting up its fixed overheads.

To use the locksmith example again a simple diversification would be to move into fitting security devices like entry cameras and phone activated garage door openers or voice activated biometric locks.

Diversification also gives benefits in other ways. Buying more product from a supplier or manufacturer allows companies to negotiate better prices and settlement terms. Deliveries, especially offshore ones, can be consolidated saving on shipping and clearing.

The final benefit of surviving during a downturn is that a lot of the competition won’t. When that happens, it’s the survivors that thrive.

Dorry Kordahi

Business Leader and Entrepreneur

Lakeba's Administrative AI Mastery: Unlocking Efficiency Across Industries

While startup success rates remain perilously low, venture studios have crafted methodologies stacking probabilities for commercialization through integrated support fine-tuned specifically for scal...

Daily Bulletin - avatar Daily Bulletin

Understanding the Real Cost of a Weighbridge or Truck Scale

Investing in a weighbridge management system makes your business more efficient, effective and compliant with regulations. But there’s more to it than that. So, read on to learn more about the compl...

Daily Bulletin - avatar Daily Bulletin

Scrap Car vs. Salvage Car: What’s the Difference?

Is the car salvage or scrap, isn't it confusing? Well, These terms may sound similar but they’re not –  It's about figuring out where these cars go.  Through this article we will make it clear what...

Daily Bulletin - avatar Daily Bulletin

Choosing the Right Professional Relocating Service In Australia Is a Big Edge

Relocating to a new place is challenging and a big adventure but the part where you have to move all your things can be hard and stressful.  The good news is there's a way to make it easier: you ca...

Daily Bulletin - avatar Daily Bulletin

How Does Personalised Packaging Influence Consumer Behaviour?

In modern commerce, personalised packaging emerges as a crucial element distinguishing brands in a saturated marketplace. This strategy extends beyond conventional packaging methodologies, infusing ...

Daily Bulletin - avatar Daily Bulletin

Ashfords Wealth Exceeds Projections, Setting a New Benchmark in Online Transactions

South Victoria, Australia - Ashfords Wealth, a prominent name in the realm of online financial platforms, has recently achieved remarkable success by surpassing its projected growth targets. This ac...

Daily Bulletin - avatar Daily Bulletin

Tomorrow Business Growth