Daily Bulletin

Business News

  • Written by Dorry Kordahi

There’s a global downturn and Australian bricks and mortar retail is in a slump. 2020 is going to be a rough year. Everyone knows that, but a lot don’t know what to do about it. “What you may see is that there will be more people filing for bankruptcy and also more people looking for resources from the likes of Dave Ramsey to help their personal finances and business survive”, stated Ben Tejes, Co-Founder and CEO of Ascend Finance.

Australia still has a good underlying economy, but its marketplace is unique and very tough. It doesn’t have the huge populations of China, the US and Europe with their massive economies of scale, but it’s still forced to compete with them because it has no choice.

Its marketplaces are very crowded and very competitive, which makes surviving in a downturn even tougher for small companies.

But they can thrive in tough times as long as they prepare themselves properly. Of course, it can be hard for them as most don’t have the budget or time for research and hiring specialists. All too often the owners have to make decisions under pressure or don’t know how to plan properly. That might work when times are good, but not when they’re bad. It is important to innovate in a crowded marketplace. If you have an idea that will enhance your business, follow it through and even get assistance from consultancies like InventHelp.

Good planning is as important as cashflow.

Planning is just a matter of keeping a cool head and understanding the problems being faced, then creating the right environment where a company can not only survive but thrive. “If you don’t plan and save for the next 6 months, how would you know whether you achieved what you set out for?” stated Ben Tejes from Ascend Finance that specializes in helping people with debt relief and bankruptcy.

Bad times call for thinking outside the square. But before that, companies must make sure their core functions are properly controlled and efficiently run. Just because a company produces a good product doesn’t necessarily mean that its accounts department or buying functions are working as well as they should be. If they aren’t, a lot of costs can get out of control without being noticed until it’s too late.

Every company needs the ability to stand out from its competitors. But it’s even more important for small companies operating in a crowded market during a downturn.

Customer Service cannot be ignored

One completely free way of standing out in a crowded market is something I strongly believe in, and have always focussed on as a core business belief, is the delivery of a very high level of Customer Service. This is something every top online casino will know if they are to survive in a tight niche. Too many small companies offer really good products or services but are very bad at Customer Service.

Today’s customers can access a range of services with the swipe of thumb on a phone. They demand hassle free service and if they don’t get it from one outlet, they switch to another. Blind brand loyalty is a thing of the past! Companies need to work very hard to maintain their customers and capitalise on the benefits of repeat business.

For the smart companies, ramping up their Customer Service during downturns can really pay off.

So, something that costs absolutely nothing can be a company’s most valuable asset. It’s what creates great online reviews and word of mouth referrals, both of which are essential in business today.

Upsell leads to diversification

Next there’s the upsell, it’s the classic ‘do you want fries with that’. Companies just have to identify what the ‘fries’ are. For a restaurant it could be offering takeaway, for a locksmith it could be offering extra keys at a package cost when fitting a new lock.

Upsell is the first stage of diversification and strengthens a company’s point of difference. And by utilising its existing infrastructure like sales and accounts, it can add new products or services and create extra income without putting up its fixed overheads.

To use the locksmith example again a simple diversification would be to move into fitting security devices like entry cameras and phone activated garage door openers or voice activated biometric locks.

Diversification also gives benefits in other ways. Buying more product from a supplier or manufacturer allows companies to negotiate better prices and settlement terms. Deliveries, especially offshore ones, can be consolidated saving on shipping and clearing.

The final benefit of surviving during a downturn is that a lot of the competition won’t. When that happens, it’s the survivors that thrive.

Dorry Kordahi

Business Leader and Entrepreneur

Writers Wanted

4 Reasons Why You Should Try Hypnotherapy


Guide to Shipping Container Hire


Distress, depression and drug use: young people fear for their future after the bushfires


Guide to Shipping Container Hire

If you are thinking of hiring a shipping container rather than purchasing one, there are many great reasons to do so. It is a more affordable option and when you are done using it for what you neede...

News Co - avatar News Co

Top 5 US Logistics Companies

Nothing is more annoying than having to deal with unreliable shipping companies for your fragile and important packages. Other than providing the best customer service, a logistics company also ne...

News Co - avatar News Co

Luke Lazarus Helps Turns Startups into Global Stalwarts

There are many positive aspects to globalization. It is no secret that those who have been impacted by globalization tend to enjoy a higher standard of living in general. One factor that has led to ...

Emma Davidson - avatar Emma Davidson

Digital-based strategies that grow and expand your business

Small and medium-sized businesses are increasingly relying on new technology solutions to strengthen their product development, marketing, and customer engagement activities. Technology adoption...

News Co - avatar News Co

What Few People Know About Painters

What do you look for when renting a house? Most potential tenants look for the general appearance of a house. If the house is poorly decorated, they are likely to turn you off. A painter Adelaide ...

News Co - avatar News Co

Important Instagram marketing tips

Instagram marketing is one of the most important approaches for digital advertisers. If you want to promote products online, then Instagram along with Facebook is the perfect option. After Faceboo...

News Co - avatar News Co

The Conversation


Prime Minister Interview with Kieran Gilbert, Sky News

KIERAN GILBERT: Kieran Gilbert here with you and the Prime Minister joins me. Prime Minister, thanks so much for your time.  PRIME MINISTER: G'day Kieran.  GILBERT: An assumption a vaccine is ...

Daily Bulletin - avatar Daily Bulletin

Did BLM Really Change the US Police Work?

The Black Lives Matter (BLM) movement has proven that the power of the state rests in the hands of the people it governs. Following the death of 46-year-old black American George Floyd in a case of ...

a Guest Writer - avatar a Guest Writer

Scott Morrison: the right man at the right time

Australia is not at war with another nation or ideology in August 2020 but the nation is in conflict. There are serious threats from China and there are many challenges flowing from the pandemic tha...

Greg Rogers - avatar Greg Rogers

News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion