Daily Bulletin

Business News

  • Written by News Co

Buying leads might seem like a quick and easy way to reach hot prospects who will be ready to hear your sales pitch and buy. And, in the best of cases, it can work, but it depends on so many factors such as your niche and product. It also depends on who you buy the leads from. The truth is that business leads will work for some and not for others, so you need to have a clear idea of what you can expect from them before you start spending. Let’s take a look at some of the pros and cons of buying business leads.

Pros - Get to Your Core Audience Fast

The best part of buying leads lists is that you can get a list of people in your target market. We can easily see how having access to all businesses in one particular sector could help someone who runs a service that caters to them. You have services like leadlists.com.au that allow you to get a whole list of contacts that you can reach directly. Once you have these, you can keep sending offers until you convert some of them.

Con - You Don’t Always Know Where They Came From

One of the biggest issues with buying leads is that you don’t always know where they came from and how they were gathered. This will make a big difference in how receptive they will be to your offers and conversion rates. You want to know as much as you can about the lead gathering process. You have to know from which type of online real estate they were able to gather their contact information. The more detailed the site is, the more likely the lead will be relevant. But, if it came from some general email list with little engagement, don’t expect to get much in return.

Pro - Time Saving

Finding leads can take time. This is time you aren’t dedicating to your business. When you buy a lead list, all of this work will have been done for you. There will be no need to constantly pump out content you have to pay for to attract a few sign-ups. You can engage directly with your potential clients and work on selling instead.

Con - Not for all Businesses

Not all businesses should buy leads. This is usually something that works best for people offering some kind of service. You also have to know that competition will make a difference. If there are many other people in your niche, then you will have to compete with many other people for that lead. They can simply turn and go elsewhere after they have heard your pitch and look for something better.

Pro - Flexibility

One of the greatest things about buying leads is that you only pay for what you get. You can stop or start when you want. There is no guesswork, you know exactly how much you paid per lead, and how much you got in return.

Buying leads can be a great option for some, but not for others. This is why you need to evaluate the benefits and drawbacks before choosing them.

Writers Wanted

Expert guide on health and safety when your ‘workplace’ is the road

arrow_forward

Demand in Birtinya surges, Cube Development sells out

arrow_forward

What you should know about android incentive installs

arrow_forward

Expert guide on health and safety when your ‘workplace’ is the road

The boom in ridesharing, food delivery and parcel delivery services has seen more cars on the road for work purposes. In 2020, online retail sales were up 63 per cent,[1] and food delivery service...

The Ideas Suite - avatar The Ideas Suite

Step by Step Moving Guide for Moving an Office

Compromising office hours, carrying bulk equipment, moving sensitive files — office relocation is no cakewalk. There is so much to do when you want to relocate your office. Aside from the major tas...

News Co - avatar News Co

5 Effective Employee Retention Strategies You Can Apply to Your Organization

Your employees are the lifeblood of your organization. No matter how great you think your company is, without the right talents to keep your business up and running, all your efforts to rise above...

News Co Media - avatar News Co Media

5 Reasons Why Organizational Culture is Crucial to Your Business

You have probably heard a lot about organizational culture and companies finding ways to create a positive culture in the workplace, but not so much about the reasons why it even matters to busine...

News Co Media - avatar News Co Media

The Difference Between a Creative Agency and a Production Company

Creativity comes about in various ways. It could be one individual, a small group, or a larger firm that takes part in the creative process. It’s confusing if you don’t know what to look for withi...

News Co - avatar News Co

What is Considered as "Reasonably Necessary Treatment" on a Workers Compensation Claim?

Have you ever thought of the possibility of being involved in an accident while performing your job? Probably not. Regardless of the job you are in, however, it is important that you know your rig...

News Co - avatar News Co


The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Prime Minister Scott Morrison delivered Keynote Address at AFR Business Summit

Well, thank you all for the opportunity to come and be with you here today. Can I also acknowledge the Gadigal people, the Eora Nation, the elders past and present and future. Can I also acknowled...

Scott Morrison - avatar Scott Morrison

Morrison Government commits record $9B to social security safety net

The Morrison Government is enhancing our social security safety net by increasing support for unemployed Australians while strengthening their obligations to search for work.   From March the ...

Scott Morrison - avatar Scott Morrison

Ray Hadley's interview with Scott Morrison

RAY HADLEY: Prime Minister, good morning.    PRIME MINISTER: G’day Ray.   HADLEY: I was just referring to this story from the Courier Mail, which you’ve probably caught up with today about t...

Ray Hadley & Scott Morrison - avatar Ray Hadley & Scott Morrison