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Promo videos are a crucial part of any business’s marketing strategy. Great promo videos help to increase brand visibility, improve your SEO, increase conversions, are easily shareable, and do well among smartphone users. Every business should have at least one great promo video showcasing their brand. The steps to create a great promo video are;

Determine your goal

It is very important to determine the reasons why you want to create a video so you can work towards accomplishing that goal. For instance, you can create a video to increase the brand’s awareness, increase sales and traffic, boost customer engagement, educate customers or even build brand loyalty.

Determine the direction the video will take

The direction the video will take will help to accomplish the brand goal. Some of the possible directions are;

Introductory – Telling the audience about your missions and visions.

Explanatory – Explaining how your products work

Problem-solving – Showing how your product is offering the solution.

Product-focused – Introducing or showcasing a feature or product.

Testimonials – Showing customer feedback about specific themes or topics through quotes, interviews, or soundbites.

Informative – Educating your customers about the product using a tutorial style.

Set the video tone

The video tone determines the emotional aspect of the video. It is how the brand video makes the audience feel. Some of the tones are dramatic, urgent, humorous, entertaining, inspirational, and playful or fun. The tone will help your promo video come to life.

Choose the duration

Choosing the duration of the video will prevent creating a video that is unfocused or too long. When you put time restrictions in place, you will make the video more effective and stronger. Moreover, you will avoid nuances such as having to cut a two-minute video into 30 seconds at the last minute. While determining the duration of the video, you should put your goal, the ad medium, and the budget into consideration. If you need a professional video that will increase your ROI, check out https://skylakemedia.com.au/.

Choose the style of the video

You need to choose the visual style of the video. Visual styles include animation, using B-roll, real people, live action or screencast among others. Some great promo videos are usually made using a combination of all these styles. The visual style is very important and grabs the attention of your prospective customers.

Outlining the idea and writing your video script

If you have a general promo video idea, you should determine details like the scene, the characters, the props, voice overs, the product and the audio. You then need to start writing the script. Scripts are important as they prevent time wasting and making unnecessary parts.


The last step is working with a designer, illustrator or creative artists to ensure the script, the visuals and the idea is going to make sense, look good and achieve the main goal.

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