Daily Bulletin


Perth News

McDonald’s Employ Legal Intimidation Tactics in Fight to Build at Applecross

  • Written by Garry Muratore No Maccas Social Media Team

Corporate bully resorts to legal action in a case that is fast becoming “Tecoma 2.0”.

Tecoma, Victoria 29/10/15: The No McDonald’s in the Dandenong Ranges campaign are appalled to learn that McDonald’s is again using legal intimidation to bully their way into a community. This time the community of Applecross (WA) have been threatened with legal action if they do not remove neighborhood impact statements from documents that are to be tendered at a State Administrative Tribunal hearing next month

“Frankly we are gob smacked that McDonald’s would again resort to such xxxxxxx  (ed ) .” Said No McDonald’s in the Dandenong Ranges campaign spokesperson Garry Muratore “After Tecoma’s trip to the Supreme Court McDonald’s came out of it looking like bullies, so to repeat such heavy handed tactics shows that McDonald’s have learnt nothing from the PR disaster that unfolded here in Tecoma”

The threatened legal action in Applecross mirrors the tactics McDonald’s employed in July 2013 when they (McDonald’s) issued Supreme Court Writs against eight members of the Tecoma community. The highly publicised court case became known as “The Tecoma 8” with community members facing the prospect of an expensive damages claim for protesting against the unwanted McDonald’s store at Tecoma in Victoria’s Dandenongs Ranges east of Melbourne. With a Change.org petition of over 106,000 signatures the Tecoma community crowd-funded over $40,000.00 to run a damaging PR campaign against the corporate giant in their hometown of Chicago. With full-page ads in the Chicago Tribune and Australian activists featuring heavily in the US media, McDonald’s eventually dropped their court action.

The Fairfax papers at the time described the Tecoma fight as “Australia’s biggest corporate PR disaster” after former McDonald’s CEO Catriona Noble was asked on ABC Radio why her company was fighting with the Tecoma community. Her answer was widely regarded as an own goal when she answered  “We are not fighting with Tecoma, we are just suing them” She went on to claim that McDonald’s respected Tecoma’s right to protest despite that fact that they (McDonald’s) were spending hundreds and thousands in legal costs effectively trying to take away the community’s right to protest.

“We would hope that the current CEO Andrew Gregory remembers the mistake his predecessor made, in dealing with communities who object to McDonald’s coming to their town. McDonald’s seem to think it’s acceptable to use the courts to overturn democratic council decisions. It’s as if the planning laws don’t apply to them,” said Muratore

Applecross resident Michael McCormick said he was warned about the possibility of McDonald’s taking legal action after talking with members of the Tecoma campaign. “McDonalds have deeper pockets than us – it is not a fair fight! I felt intimidated by the global giant” said McCormick in a media statement issued by the Applecross community yesterday.

The No McDonald’s in the Dandenong Ranges group sent campaigners to Perth earlier this year to assist in the campaigning in Applecross. “This is not the first time we have reached out to assist other communities,” said Muratore. “We have even assisted communities in the U.S. U.K. and Italy over the past year or so and in every case McDonald’s have sought to overturn local council planning decisions. We see Applecross as Tecoma 2.0 and communities need to stand up to such bullying behaviour”

About No McDonalds In The Dandenong Ranges: No McDonalds In The Hills (aka No Maccas In The Hills or No Maccas In Tecoma) NMITDR is a grassroots community campaign, based in Tecoma in the Dandenong Ranges that uses peaceful protest & creative communication to expose the environmental, social, health and civic problems associated with inappropriate developments such as the Tecoma McDonalds outlet. We aim to promote community driven solutions that are essential to support and protect a healthy, environmentally friendly and just future. This will ensure the closure of McDonalds in Tecoma.

Our Values
We adhere to a peaceful and non-violent code of conduct.
We place the wellbeing of the Tecoma community and the Dandenong Ranges at the core of all do we are united in our commitment to our community.
We run an ethical campaign.
We give back to our community.
We operate on a non-profit basis.

Further information can be obtained from the group’s website www.burgeroff.org.
Writers Wanted

Hippocrates and willow bark? What you know about the history of aspirin is probably wrong

arrow_forward

My best worst film: She's The Man – Amanda Bynes shines in a hilarious commentary on gender

arrow_forward

The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Prime Minister Interview with Kieran Gilbert, Sky News

KIERAN GILBERT: Kieran Gilbert here with you and the Prime Minister joins me. Prime Minister, thanks so much for your time.  PRIME MINISTER: G'day Kieran.  GILBERT: An assumption a vaccine is ...

Daily Bulletin - avatar Daily Bulletin

Did BLM Really Change the US Police Work?

The Black Lives Matter (BLM) movement has proven that the power of the state rests in the hands of the people it governs. Following the death of 46-year-old black American George Floyd in a case of ...

a Guest Writer - avatar a Guest Writer

Scott Morrison: the right man at the right time

Australia is not at war with another nation or ideology in August 2020 but the nation is in conflict. There are serious threats from China and there are many challenges flowing from the pandemic tha...

Greg Rogers - avatar Greg Rogers

Business News

3 Ways to Keep Your Business Safe with Roller Shutters

If you operate your business in a neighbourhood or city that is not known for being a safe environment, it is not surprising if you often worry about the safety of your business establishments o...

News Co - avatar News Co

Expert Tips on How to Create a Digital Product to Sell on Your Blog

As the managing director of a growing talent agency, I use the company blog to not only promote my business but as a way to establish ourselves as an authority in our industry. You see, blogs a...

Adam Jacobs - avatar Adam Jacobs

How to Find A company with Tijuana manufacturing

If you have decided to launch a business in Tijuana, there is a need to know about the manufacturing companies. The decision to choose a manufacturing company is not so easy as it looks.   The rig...

News Company - avatar News Company



News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion