Naritas Finance
Daily Bulletin

Entertainment

  • Written by News Company


In recent years, Marvel films have dominated the box office worldwide. These films have been incredibly successful; generating on average $300 million per film. While the films themselves are the prime reason for its success (with casting decisions arguably a driving force behind this), the marketing and merchandising techniques employed by Marvel have also provided a large support. Furthermore, these techniques have propelled Marvel from a film franchise to a company partnered with some of the largest brands in the world. Here are three ways that Marvel movies’ merchandising and marketing techniques have contributed to the success of their films.

Merchandising companies.

The first step to creating quality merchandise is by working with reputable merchandising companies. These companies aim to take a business to the next level by coordinating complex operations to produce quick feedback to the customer. Marvel has succeeded in not only creating a wide range of merchandise, but also retains a high quality of goods throughout. Good merchandising companies allow this high quality to be maintained, and are therefore an important part of the success of Marvels movies’ merchandising.

Thinking Smart.

Marvels merchandise releases are timed to perfectly coincide with film releases, and there is good reason for it. Merchandise is a great way to stir up excitement for a film. It’s a great way for costume upgrades and mysterious new characters to be announced, increasing intrigue in the new film. This not only contributes to the excitement for the film, but creates a constant stream of revenue long after the film loses its original hype. Merchandise makes for great gifts for film fanatics, and can also be sold at comic events featuring the stars of the films.

Another interesting factor to consider, is that Marvel focuses its merchandising on franchises whose film rights are still owned by Marvel. This is highlighted by the fact that X-Men and Fantastic Four items are not commonly seen. This rumour was supported by Forbes, who reported that Disney had been pushing for toys related to Guardians of the Galaxy rather than X-Men. Either way, Marvel have made some hard choices when it comes to prioritising merchandise, and continue to succeed as a result.

More than just Merchandise.

While Marvel merchandising began as branded toys and clothing, it has evolved into much more. One example of this is the renaming of Etihad Stadium in Melbourne to Marvel Stadium. In the past, Marvel have partnered with giants such as Coca-cola, Ford and Audi to create mutually beneficial advertisements. This expands the realm of Marvel merchandise to not only include toys and clothes, but cars and even stadiums. Although these items are not technically considered Marvel-owned merchandise, it serves the same purpose, and reaps the same benefits for the business.


Ultimately, with each expanse created within the Marvel cinematic universe, comes a wave of merchandising opportunities. Marvel has taken advantage of its popularity, and succeeded in launching its company to the forefront of pop culture. From toys to stadiums; the sky’s the limit for what can be done for this wildly successful company.

Politics

The Coalition will boost support for veterans and their families

SUPPORT FOR OUR VETERANS AND THEIR FAMILIES   The Coalition will boost support for veterans and their families as part of a $63.2 million suite of initiatives to create Veterans’ Wellbeing Centres...

Scott Morrison - avatar Scott Morrison

Prime Minister interview with Natalie Barr, Sunrise

Prime Minister Scott Morrison joins me now. PM thanks for your time this morning. PRIME MINISTER: Thank you. BARR: Do we have any knowledge as to who is responsible for this devastating attack? ...

Natalie Barr - avatar Natalie Barr

Retirees Question Research for Labor Policies

The Association of Independent Retirees questions the research undertaken by the Labor Party in developing a number of their policies including franking credit refunds, negative gearing and capital ga...

Association of Independent Retirees - avatar Association of Independent Retirees

Business News

Running Your Own Internet-Based Clothing Company

The Internet era has completely transformed the way in which the world works. All industries have been affected by the advent of the web, from local restaurants to multi-billion-dollar international...

Eric Horowitz - avatar Eric Horowitz

HOW REALISING RELEVANCE CAN DRIVE ONLINE SUCCESS

Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know which half”.   We now no longer need that to be true. Why? Well, you see we used to ta...

Drew Bowering, Senior Director of Market Management, Expedia Group - avatar Drew Bowering, Senior Director of Market Management, Expedia Group

MoneyGram and 7-Eleven expand partnership

  MoneyGram (NASDAQ: MGI), a global provider of innovative money transfer services, has renewed its partnership with 7-Eleven Australia for an additional five years, ensuring that consumers continu...

Media Release Service - avatar Media Release Service

Travel

Things to Consider Before Emigrating to Australia

Moving abroad is often a big and an overwhelming decision that can hugely change your life and your future. Therefore, it is important to spend some time considering where you want to move to and rese...

News Company - avatar News Company

The Majestic City of Innsbruck

Innsbruck is the capital city of Tyrol and is the fifth largest city in Austria. It is located in western Austria between the high mountains of Karwendel Alps in the north and Patscherkofel in t...

Nico Hoffmann - avatar Nico Hoffmann

Bedsonline hosts Australian events to celebrate new brand launch

SYDNEY, April 15, 2019 Bedsonline(https://www.bedsonline.com/home/en-na), the leading global provider of accommodation and complementary travel products exclusively for travel agents, has hosted a ser...

Bedsonline - avatar Bedsonline

ShowPo