• Written by Tess Sanders Lazarus

Apps are everywhere nowadays. We use them for everything, and they’re a constant in almost everyone’s life.  When they serve such essential functions, it’s hard to imagine that their names make any difference to their success.  But according to Anushka Bandara, co founder and CEO of Elegant Media, choosing the right name for your App can make a world of difference.


“Names are a big part of the branding for an App, so if you choose well it sets you up for a lot of future marketing,” Bandara said.


“With that in mind, there are seven key steps to choosing the right name for your App, which will make it unique and desirable in a saturated market.”


Firstly, choose a name that gives the user some indication of what the App actually does.


“Users don’t want to hunt through descriptions and info to find out what the App is for. Don’t waste time with a cryptic or complicated name, because you’ll lose your target audiences attention,” Bandara said.


It’s a good idea to use a keyword or synonyms of it in the name of your App.  For example, if your App is for education, ‘educate’, ‘learn’, or ‘teach’ are good words to include in a name.


Secondly, make sure your name is easy to remember and can become a brand.


“Like I said, the App’s name is a big part of branding,” Bandara added. “You want it to be simple to say and remember, so people can recommend it to friends and it will stick in their mind.  You also want it to be versatile and catchy, so you can build marketing campaigns around it.”


“The next thing I would do is be creative with prefixes and suffixes,” Bandara said.


Common prefixes and suffixes in App names include: -air, -sky, i-, -ify, -able, -ly, or –box.


“Think of Shopify or Spotify,” Bandara said. “They’re instantly recognisable, and they’ve used suffixes creatively and effectively. Have a play with some keywords and add prefixes or suffixes to find something unique.”


A good fourth step is ‘the Radio Test’.  Your App name should pass the radio test, meaning users can spell it instinctively when they hear it spoken aloud. This makes it easier for people to find and remember your App.


Fifth, use compound words.  Successful Apps like Instagram and Airbnb are compounds of other words, combined to create a catchy name.


“Also try experimenting with numbers,” Bandara said. “If your App is a fitness App, Sweat365 could be a good name.  Make sure any numbers you choose have a recognised meaning - 180, 360, 24/7, 365, for example, are numbers with a recognised meaning, that will stick in people’s heads and create a catchy name.”


Lastly, make sure social platforms have usernames available.


“I can’t stress this enough! There’s nothing more frustrating than choosing the perfect name and then not being able to get any social media platforms,” Bandara said.


Do a quick search on free username checkers to make sure your name is available.


“Remember, while it’s good to get the right name first time round, you can change it later,” Bandara said.


“You can launch the App softly, get user feedback and see the reaction to your name, and then you can relaunch if you need to.  These types of strategies are used by many successful Apps.  Uber initially launched as UberCab.”


“If your app is functional and clever, your name is just a starting point.”


Scott Morrison at Australia-Israel Chamber of Commerce

QUESTION: I suppose one question I'll ask is about the role of social media, YouTube, Facebook. And the sort of thought process that we’re having as a nation of how we can create that sort of societ...

Scott Morrison - avatar Scott Morrison

Delivering the rail links Western Sydney needs

The Morrison and Berejiklian Governments will ensure the Western Sydney International (Nancy Bird Walton) Airport has a metro rail line in time for its opening.   The Prime Minister said his Gover...

Scott Morrison - avatar Scott Morrison

Nancy-Bird Walton immortalised at Western Sydney Airport

Australia’s biggest aviation project will honour one of the nation’s trailblazing stars of the sky.   The $5.3 billion Western Sydney Airport will officially become Western Sydney International (N...

Scott Morrison - avatar Scott Morrison

Business News

Psychologist’s 8 tactics to build resilience in the workplace

A clinical psychologist from Wesley Hospital has identified low resilience as a major factor impacting the mental and physical wellbeing of employees. He is calling for more awareness around the nee...

Sophie Harrison - avatar Sophie Harrison

Intense Growth As Car Next Door Launch Capital Raise

Releasing internal revenue figures for the first time, Car Next Door has achieved marketplace revenue of $10m last year and is on track to almost double that again in 2019 as it marks the start of a...

Car Next Door - avatar Car Next Door

How two 30-year old’s made 4 million in 2 years with coffee

Try ordering a “coffee” and chances are you’ll be met with a bored eyeroll and the expectation to specify “how” you’d like your coffee. Will it be, cold-drip, filter, nitro, hell let’s go old school...

Sophia Day - avatar Sophia Day


The Gold Coast is famous for fun but it is also famous for horrible traffic issues

The Gold Coast is a great place for a holiday but there are problems that tourists need to be aware of. The Gold Coast airport is a busy place. Thousands of visitors arrive every day from around the ...

Holiday Centre - avatar Holiday Centre

Older generation Australians are embracing solo travel

Allianz predicts a rise in solo travel in 2019, revealing those most likely to ‘go -it-alone’ among the 50+ age group   The popular ‘solo travel’ trend is predicted to continue in 2019 with mor...

Media Release - avatar Media Release

Fun Things You Must Do In Perth

Perth: Sun, sand and 19 beaches might seem to sum up the city, but not quite. The sunniest capital city in Australia offers so much more for you to do. Regardless of what your idea of fun is, you wi...

News Company - avatar News Company