Daily Bulletin


Technology

  • Written by News Company


We all know how important video content is for marketing strategies in 2019. But just having a video is not enough. To ensure the best possible results from your video, you need to ensure it has all the right components in order to engage your audience. So what exactly should you be including in your video to ensure its success?

A clear purpose

In order for your video to resonate with your audience, it needs to have a clear purpose. And before you can convey this purpose to your audience, you first need to know exactly what that is. Are you trying to boost overall sales? Are you encouraging people to get in touch? Do you want to drive traffic to your website? Or are you promoting a specific product?

Whatever it is, you need to figure it out before you even think about creating your content. That way, your video will have a clear direction and is far more likely to convey the message you want.

A target audience

Just like knowing what you want your video to achieve, you also need to consider exactly who you want your video to appeal to. Knowing exactly what audience you are trying to engage with will help make sure that your content is as effective as possible.

For example, if you’re a cosmetic company promoting your new eco-friendly, cruelty free, organic beauty products, you’ll want to engage a female millennial audience that cares a great deal about environmental issues. The kind of language and visual techniques you will use to engage a female millennial audience will vary greatly to what you would use to engage a male audience in their sixties for example.

It’s therefore extremely important to have a clear idea of exactly who you want to attract and engage before brainstorming video content ideas.

Personality

There’s are so many marketing videos out there. In fact, there are probably billions of videos online, and thousands if not millions of those are competing for your particular audience’s attention. And although it may be tempting to copy the style and tone of your competitors, this is the last thing you should do.

In order to stand out from other companies, you need to show your company’s culture. What makes your business unique? Who are you? What’s your style? If you’re a start-up full of young staff with a quirky sense of humour, your video content should showcase exactly that. Creating videos that reflect your personality will help you stand out and attract the customers and audience that you want.

A strong Call to Action

Getting your video out there for audiences to see is great, but it’s pointless if you don’t get the engagement you want out of it. Whether you want people to visit your website, sign up to your mailing list, buy a specific product or attend a certain event, your video should tell your audience exactly what you want from them.

Make it as easy as possible for your audience to engage with your business by having a clear call to action at the end of the video. Make sure you provide clear and accessible links to guide them exactly where you want them to go.

Quality production values

Like we’ve already said, there are millions if not billions of videos out there competing for your audience’s attention. So in order to remain even remotely competitive, you need to ensure that your content is of high quality. To achieve this, your best bet is to enlist local and professional help. So for example, if you’re based in Sydney and want to reach a local or Australian audience, you should consider getting assistance from a professional video production company in Sydney.

Conclusion

Video content is essential to your marketing strategy. In order to get the best results from your content, make sure you have a clear idea of who you are, what you want to achieve and who you want to engage with. Don’t be afraid to invest in a professional production company as the long term results should outweigh the initial cost. All of this will ensure that your video attracts the right audience and gets results.


Tag : Marketing, Branding, Events, PR, Fundraising.

Writers Wanted

COVID has brought Auslan into the spotlight, but it would be wrong to treat the language as a hobby or fad

arrow_forward

The Pros and Cons of Solar Energy

arrow_forward

The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Ray Hadley's interview with Scott Morrison

RAY HADLEY: Prime Minister, good morning.    PRIME MINISTER: G’day Ray.   HADLEY: I was just referring to this story from the Courier Mail, which you’ve probably caught up with today about t...

Ray Hadley & Scott Morrison - avatar Ray Hadley & Scott Morrison

Prime Minister's Remarks to Joint Party Room

PRIME MINISTER: Well, it is great to be back in the party room, the joint party room. It’s great to have everybody back here. It’s great to officially welcome Garth who joins us. Welcome, Garth...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Ben Fordham, 2GB

BEN FORDHAM: Scott Morrison, good morning to you.    PRIME MINISTER: Good morning, Ben. How are you?    FORDHAM: Good. How many days have you got to go?   PRIME MINISTER: I've got another we...

Scott Morrison - avatar Scott Morrison

Business News

Tips to find the best plastic manufacturing supplier for your needs

Plastics are very much an important part of all of our lives, but they’re particularly valuable to a wide variety of industries that rely on their production for their operations. The industries, ...

News Co - avatar News Co

7 foolproof tips for bidding successfully at a property auction

Auctions can be beneficial for prospective buyers, as they are transparent and fair. If you reach the limit you are willing to pay, you can simply walk away. Another benefit of an auction is tha...

Dominique Grubisa - avatar Dominique Grubisa

Getting Ready to Code? These Popular and Easy Programming Languages Can Get You Started

According to HOLP (History Encyclopedia of Programing Languages), there are more than 8,000 programming languages, some dating as far back as the 18th century. Although there might be as many pr...

News Co - avatar News Co



News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion