With careful consideration of all facets of the digital marketing plan, a well-executed, solid web design serves as the heart of the marketing efforts and has the power to help achieve organisational goals.

Have a look at the various marketing components that good web design could help with:

• Great user experience (UX): If the website chooses to make use of flashy videos and large images to slow the loading times, visitors would get frustrated and leave. Similarly, if visitors could not find what they are looking for quickly, website navigation should improve. Having a user-friendly experience is very important to attract visitors and to make them keep coming back to your website for more. 

• Consistent branding: First impressions do make an impact. The look and feel of your website should be consistent with all the marketing materials including product sheets, whitepapers etc. You should check whether your branding is communicating the right message about your business. You could consider a few things such as the logo, font, colours, overall messaging and types of images.

• Search engine optimisation (SEO) and content planning: One of the most common reasons companies overhauled their website is to make it search engine friendly. Having quality content that is not duplicated should be a part of every SEO strategy. If you have duplicate content on multiple pages, it could kill your search engine rankings. Blurn, the web design agency, carefully checks and makes sure that there is no duplicate content on multiple pages. Having updated and fresh content through a company blog is another way to drive more traffic to your website and improve your rankings.

• Conversion rate optimisation (CRO): Conversion rate refers to the percentage of website visitors who take action like purchasing the product or signing up for an email list. Effective web design could help in improving text, layout and online forms to improve the conversion rates and increase sales.

• Advertising: If you have run any pay-per-click advertising campaigns that can lead visitors to your website, you will know the importance of landing pages. The click received from the ad to the landing page should be seamless and direct visitors would take the desired action. The ad may have a different look and feel quite often from that of the website this might lead to a disconnect for visitors. Web design plan should take into consideration the entire user experience from the beginning to the end.

Effective web design could tie together various components of a digital marketing plan and help in elevating the user experience to make them come back and visit. It should be the sign of a well-designed website.

Web design for effective brand building

When you are building your online brand, you would need professionals to design the pages of your website. This is because technical malfunctions could easily be noticed by any user. You could make sure that the quality of your website is maintained by avoiding any design element that would slow down the loading speed of your website. The website should allow users to easily navigate and access your website. If they are unable to do so, they would tend to move on to another website. This would create a bad impression that would affect your brand. Hence, you should make sure that your website is increasing and provides the users with a great perception of your brand.

The logo, colour and images would make your website aesthetically pleasing. However, it is wise to set up the overall layout to reflect the ideology of your brand.

Some people might promote their brand by focusing on simplicity. People would believe that the products or services are easy to use. In such a situation, if you navigate to the website and get confused on how to navigate to the shopping page, the impression of that brand would change. This is why the design of the website should match with what the brand is all about. This would make it easy for you to promote your services and products which would lead to a successful digital marketing strategy.

Impact of web design on user experience

When you are planning effective advertising of your brand, you should keep user experience in mind. There are likely to be multiple clicks on your URL simultaneously from various users. Hence, the website should be designed in such a way that it should accommodate the above-mentioned activities at any time. You should also make sure that the loading speed doesn't slow down even if it is used on any device and Blurn, the web design agency aims exactly to make sure that the website loads quickly by checking the compatibility with different devices. Most search engines would consider page load time as a factor in ranking websites in their search results. So, users with high-speed internet would also expect fast-loading web pages. When the website has a lot of embedded videos, it can slow down the loading speed. Unnecessary widgets, large images and plugins could also affect page load time. This can have a drastic effect on user experience. The main aim you should have is to satisfy the user. You should build your website by keeping the same in mind. Never keep uploading flashy videos or images that would not add any value to the page.

Videos and images can say a thousand words but you would not want to lose thousand visitors who are tired of waiting for the files to load. You could focus on how to compress the large files and delete the ones that are not important to the page.