Daily BulletinDaily Bulletin

The Conversation

  • Written by Denis Muller, Senior Research Fellow in the Centre for Advancing Journalism, University of Melbourne

Last September, One Nation leader Pauline Hanson made a deal with Malcolm Turnbull’s government: You give me an inquiry into the ABC and I’ll support the changes you want to make to media ownership laws.

The government agreed to do this in the form of an inquiry into the ABC’s competitive neutrality – and broadened it to include SBS.

It was clear at the time this had the potential to do real damage to the national broadcaster.

Competitive neutrality principles say an organisation should not enjoy an undue competitive advantage by virtue of it being government-funded. It is suitably arcane camouflage for an inquiry whose real purpose is to put pressure on the ABC over its news service, which Hanson had alleged was biased against her.

It was Hanson’s way of getting revenge on the ABC for its pursuit of her over the issue of funding for her senate re-election campaign in 2016.

And now we know the shape of this competitive neutrality inquiry. We know who is conducting it, and last week we got to see the issues paper that the inquiry put out, which tells us what it is going to cover.

Scope of the inquiry

The chair is Robert Kerr, who has a Productivity Commission background and impeccable credentials as a free-market economist. Joining him in the inquiry are Julie Flynn, a one-time ABC reporter who used to be CEO of the commercial TV lobby group Free TV Australia, and Sandra Levy, the former head of television at ABC.

This all seems perfectly reasonable, until you remember this is mainly about online media. In that case, why have two people with television backgrounds on the panel?

Online is where the real action is now. Data from the Australian Communications and Media Authority included in the issues paper show just how dramatic the shift has been from traditional television viewing to digital online platforms for media consumption. In 2017, Australians aged 18-34 spent an average of 9.2 hours per week watching video content online compared to just 3.8 hours watching free-to-air television.

Read more: In the debate about Australian content on TV, we need to look further than the ABC

Mark Scott foresaw this when he was managing director of the ABC and drove the broadcaster hard into the digital sphere. He realised that if the ABC was not a relevant provider of digital content online, it would soon cease to be relevant.

That’s why the other big media players, especially Rupert Murdoch’s News Corp, have lobbied relentlessly to have the ABC’s wings clipped in this arena. Hanson, wittingly or not, played right into News Corp’s strategy.

As for the issues paper, the giveaway is on page 11.

There, it refers to the requirement in the ABC Act that the ABC “take account of the broadcasting services provided by the commercial and community broadcasting sectors of the Australian Broadcasting system.” In other words, the ABC is discouraged from just replicating what the commercial broadcasters do.

In that context, the paper then addresses this question to the ABC: How does it apply this requirement specifically to its on-air, iView and online news services? Nothing else. Not its drama or documentaries or narrative comedy or children’s programs. Just its news services.

The reason? That’s the part of the ABC that Hanson detests. So there’s the pay-off.

There are some broader competition questions, as well, but the only part of its vast portfolio the ABC is specifically asked about is its news output. Yet, if there is one category of program content that most obviously and unmistakably distinguishes the ABC from commercial broadcasters, it’s news.

Time for responses

Then the issues paper asks “other stakeholders” – basically the ABC and SBS’s commercial broadcasting rivals - a range of questions about ways in which they think they may have been harmed by any undue competitive advantage enjoyed by the public broadcasters.

There is no indication the answers to these questions are going to be subjected to any cross-examination by the ABC or SBS. Not that there would be time for that anyway, with just three months between the deadline for submissions in response to the issues paper on June 22 and the completion of the report in September.

So, the inquiry is a quickie. And by its own admission, it’s trampling over ground already covered 18 years ago by the Productivity Commission.

Read more: The ABC is not siphoning audiences from Fairfax

It also acknowledges in the issues paper that it has to dance its way between a number of other current inquiries, including the Australian and Children’s Content Review, the Australian Competition and Consumer Commission’s digital platforms inquiry and the broader Treasury review of the country’s overall competitive neutrality policy.

Nonetheless, the inquiry is likely to provide the Turnbull Government with ammunition should it wish to mount an attack on the ABC’s scope of operations (especially online) and give Hanson what she really wants: a rolled-up piece of paper with which to smack the ABC around the head.

Authors: Denis Muller, Senior Research Fellow in the Centre for Advancing Journalism, University of Melbourne

Read more http://theconversation.com/the-politics-behind-the-competitive-neutrality-inquiry-into-abc-and-sbs-95925

Coalition maintains Newspoll lead federally and in Queensland; Biden's lead over Trump narrows

arrow_forward

How the shady world of the data industry strips away our freedoms

arrow_forward

20 year old Aussie marketing genius helping billion dollar household brands

arrow_forward

The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Did BLM Really Change the US Police Work?

The Black Lives Matter (BLM) movement has proven that the power of the state rests in the hands of the people it governs. Following the death of 46-year-old black American George Floyd in a case of ...

a Guest Writer - avatar a Guest Writer

Scott Morrison: the right man at the right time

Australia is not at war with another nation or ideology in August 2020 but the nation is in conflict. There are serious threats from China and there are many challenges flowing from the pandemic tha...

Greg Rogers - avatar Greg Rogers

Prime Minister National Cabinet Statement

The National Cabinet met today to discuss Australia’s COVID-19 response, the Victoria outbreak, easing restrictions, helping Australians prepare to go back to work in a COVID-safe environment an...

Scott Morrison - avatar Scott Morrison

Business News

20 year old Aussie marketing genius helping billion dollar household brands

Australian digital marketing agency, Co Media, founded by 20 year old marketing genius Lucas Cook, is making its mark on the world stage by gaining a number of high profile clients and quickly b...

News Company - avatar News Company

5 Reasons to Choose Pipe Relining

There’s nothing like a damaged pipe to stress you out and keep you up throughout the night. Depending on the extent of the damage, a pipe repair can be a complicated and time-consuming process. ...

News Company - avatar News Company

Reinventing The Outside Of Your Office

Efficient work is a priority in most offices. You need a comfortable interior that is functional too. The exterior also affects morale. Big companies have an amazing exterior like university ca...

News Company - avatar News Company



News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion