Sporting codes' deals with gambling companies force them into a Faustian bargain
- Written by Daryl Adair, Associate Professor of Sport Management, University of Technology Sydney
Sports betting has become a high-profile part of the rugby league's income and branding.Karl Monaghan, CC BY-NC-SAIn 2014-15, Australians gambled nearly A$7.2 billion on sports betting (not including racing), in the process losing around $815 million. Sports betting is certainly a growth market in Australia.
Most professional sporting codes have...





