Daily Bulletin

Business News

  • Written by Tess Sanders Lazarus

Sydney, Australia – August 2018 - IRI, the big data and technology expert for consumer industries, will be delivering a groundbreaking forum for Australian brands and retailers in Sydney on 29 August 2018.  The event will highlight the pressures facing consumer brands and how to future proof against ecommerce disruption by understanding what the future looks like and how consumer behaviour is changing.


Ruth Butler, Ecommerce Development Partner, IRI, said: ‘the evolution of the internet, the increasing uptake of digital devices and the continued development of technology solutions is disrupting the consumer goods industry in a way which is significantly changing the dynamic between consumers and retailers.


“Shoppers now have unprecedented access to more information, products and choice and this is affecting their buying behaviour.  Both online and offline retail environments are being impacted and this is putting pressure on the relationships between manufacturers and retailers to deliver products which meet the increasing demands of consumers.


“In order to compete, brands and retailers must collaborate for success and know and understand consumers better than they know themselves.”


The forum is being delivered by key leaders in industry and will cover:


. the must-know trends shaping the future of ecommerce for retail in Australia

. how shopper behaviour is changing across bricks and mortar and online

. how to capitalise on potential growth opportunities with data insights

. groundbreaking ecommerce strategies which embrace the new ‘6 Ps’ of ecommerce


“Nearly 80% of shoppers now research products and services online before buying and utilise the internet to source the highest quality lowest priced items.  Online reviews are now formally part of the buying process,” Ruth Butler said.


“Retailers and manufacturers are under enormous pressure to deliver relevant products in the most accessible way for the best price possible.  In order to compete and succeed, brands must find a way to connect with their desired market.”


Highly respected futurist and co-founder of Zuper Superannuation, Jon Holloway, will speak at the forum to explain the factors and issues affecting and shaping consumer behaviour.


Forum speakers include:


. Ruth Butler, Ecommerce Development Partner, IRI

. Tommy Drummond, VP Global Partnerships, Clavis Insight

. Jon Holloway, Futurist, Co-founder, Zuper Superannuation


Media personality and author, Gretel Killeen, will compere the event.


About IRI


IRI is a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC health care, retailers and media companies to grow. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides over 5,000 clients globally in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver growth. www.IRIworldwide.com


Forum enquiries can be directed to Kirrin Barakat, Marketing & Communications Manager, IRI, on 02 8789 4000. 

Explore the South Coast in Australia With These Outdoor Activities


What Makes Shiatsu Massage Unique?


What Can We Learn from Modern Art Exhibitions?


Top 3 Things to Consider When Finding the Best Amazon Marketing Agency

It is true that selling on Amazon is not a walk in the park - with intense competition and a big reputation, many sellers on the platform are finding themselves overworked simply trying to keep up...

Daily Bulletin - avatar Daily Bulletin

Marketing tips to help brands to be more present

Are you looking for marketing tips? Well, in this post we will share important marketing tips that can help the brand to be more present. A / B Test your shopping journey AB testing is  a scient...

Daily Bulletin - avatar Daily Bulletin

4 Things To Look For In A Customs Broker

Running a business entails the teamwork of many professionals. Some work within the four walls of the main business premises while others work outside. One of those who work in the field is a cust...

NewsServices.com - avatar NewsServices.com

Why Do People Need a Salesforce Consultant

If you’re an experienced user of Salesorce, you might take advantage of the many Salesforce Certification Resources available to you and become a salesforce consultant. It could mean a whole new car...

Daily Bulletin - avatar Daily Bulletin

Enquiries for franchises through the roof: Jim Penman offers advice to people

COVID has created a ‘homedemic’ of people who want to continue to work from home or work their own hours without having to go back into the office and deal with a bad boss all day. According to J...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus

Older Australians thriving with newfound academic skills

Spearheaded by Council on the Ageing (COTA) Victoria for the Australian Federal Government, a recent report by Workforce Innovation and Development Institute (WIDI), outlined the key results from...

Diane Falzon - avatar Diane Falzon

The Conversation