Daily BulletinDaily Bulletin

Business News

  • Written by News Company

Running a business can be hard, and sometimes, it can be harder than you think when first entering into this otherwise unknown world.

Because of this, many small businesses in Australia are afraid to take risks, and who can blame them.

But, to make sure you’re fully aware of what to expect when starting a small business, we’ve highlighted the three important challenges you’ll come up against at the start, and how to tackle them, below.


One of the biggest challenges you’ll face is your finances, or, to be more specific, knowing about them.

You’ll need valuable, reliable information when it comes to this area for not only yourself but investors and the remainder of the organisation. Companies such as RSM have a wealth of experience in this area and can offer auditing and assurance services to companies in all sectors, to ensure you have all the financial knowledge you need when it comes to the company.

Finding customers

Obviously, to run a successful business, you need customers, and with more customers, comes more financial success. It can be difficult to drum up new business when you’re a new business because no one knows your name.

However, the way to combat this is to identify exactly who your customer is from the start. This way, you can spread the word about your business to the exact people you intended to hit, rather than casting your net far and wide in the hope of finding a few. Once you’ve identified the person, and persona, your messaging will be much easier to communicate, and reaching people should be easier.

Brand awareness

Once you start, the next thing is building your brand and its identity. Companies that are household names today have been working for decades to build their name, which would have included a few failures along the way.

However, to fix this, there are a few things you should do, which are:

  • Invest in a PR agency. These people have contacts and the know-how to get your brand known

  • Co-marketing with another brand so you can access their customer base

  • Social media marketing. It’s cheap and reaching your audience can be done quickly and easily

  • Be online. Making sure you’re on all social platforms and even blogs are highly important in the digital age

Having these in your strategy should help to build your brand name, reach those customers you’re looking to target and in turn, help to return a profit.

While there will be other hurdles along the way, these are the three initial issues you’ll definitely come up against. But, as you can see, each one feeds into the other, which means, if you tackle the one, you’ll also be tackling the other at the same time. Once you’ve got all of the above right, that’s when you can move on to the next set of hurdles, which will rear their head quicker than you’re ready for.

A four-day working week could be the shot in the arm post-coronavirus tourism needs


How to stay safe in restaurants and cafes


The beach life: 6 Health benefits of living by the sea


Office expert: Don't bring your staff back to work until you have done these things

With lockdown restrictions gradually being eased across the country, Australian workplaces are looking at the types of changes needed in order to meet new health and wellness requirements post-l...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus

Major health and wellness brands sign-on to open at Yamanto Central

While COVID restrictions start to ease across the country, plans for Queensland’s newest shopping centre, Yamanto Central, ramp up. Due for completion in the first half of 2021, Yamanto Cent...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus

How have live chatbots turned beneficial for online businesses?

Every business these days have come up with their online models. While some people still rely on the customer service representatives to handle the queries for their company around the clock through...

Paresh Patil - avatar Paresh Patil

Which Internet Marketing techniques can boost my business?

Internet marketing can be easily defined as various internet techniques that can be used to promote a product or service to all those people who use the internet to visit various websites and social p...

Kamballa Johnson - avatar Kamballa Johnson

3 Top Tips to Hiring Long Distance Movers

Moving doesn’t need to be stressful at all. Find the right moving company to help with your relocation and the whole experience should be what you want out of the move in the first place – a new sta...

Ash Thomson - avatar Ash Thomson

What you should do (and not do) during video conference calls

Although video conferences are now the norm, they have certainly been something that many have struggled with, particularly those used to face-to-face discussions. This hasn’t been helped by the lac...

News Company - avatar News Company

The Conversation


$1.8 billion boost for local government

The Federal Liberal and Nationals Government will deliver a $1.8 billion boost for road and community projects through local governments across Australia.   The package of support will help lo...

Scott Morrison - avatar Scott Morrison

Scott Morrison press conference

PRIME MINISTER: This is a tough day for Australia, a very tough day. Almost 600,000 jobs have been lost, every one of them devastating for those Australians, for their families, for their commun...

Scott Morrison - avatar Scott Morrison


Local economic recovery plans will help towns and regions hit by bushfires get back on their feet as part of a new $650 million package of support from the Morrison Government.   As part of th...

Scott Morrison - avatar Scott Morrison

News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion