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Running a business can be hard, and sometimes, it can be harder than you think when first entering into this otherwise unknown world.

Because of this, many small businesses in Australia are afraid to take risks, and who can blame them.

But, to make sure you’re fully aware of what to expect when starting a small business, we’ve highlighted the three important challenges you’ll come up against at the start, and how to tackle them, below.


One of the biggest challenges you’ll face is your finances, or, to be more specific, knowing about them.

You’ll need valuable, reliable information when it comes to this area for not only yourself but investors and the remainder of the organisation. Companies such as RSM have a wealth of experience in this area and can offer auditing and assurance services to companies in all sectors, to ensure you have all the financial knowledge you need when it comes to the company.

Finding customers

Obviously, to run a successful business, you need customers, and with more customers, comes more financial success. It can be difficult to drum up new business when you’re a new business because no one knows your name.

However, the way to combat this is to identify exactly who your customer is from the start. This way, you can spread the word about your business to the exact people you intended to hit, rather than casting your net far and wide in the hope of finding a few. Once you’ve identified the person, and persona, your messaging will be much easier to communicate, and reaching people should be easier.

Brand awareness

Once you start, the next thing is building your brand and its identity. Companies that are household names today have been working for decades to build their name, which would have included a few failures along the way.

However, to fix this, there are a few things you should do, which are:

  • Invest in a PR agency. These people have contacts and the know-how to get your brand known

  • Co-marketing with another brand so you can access their customer base

  • Social media marketing. It’s cheap and reaching your audience can be done quickly and easily

  • Be online. Making sure you’re on all social platforms and even blogs are highly important in the digital age

Having these in your strategy should help to build your brand name, reach those customers you’re looking to target and in turn, help to return a profit.

While there will be other hurdles along the way, these are the three initial issues you’ll definitely come up against. But, as you can see, each one feeds into the other, which means, if you tackle the one, you’ll also be tackling the other at the same time. Once you’ve got all of the above right, that’s when you can move on to the next set of hurdles, which will rear their head quicker than you’re ready for.

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