Daily Bulletin

Business News

  • Written by News Company

Running a business can be hard, and sometimes, it can be harder than you think when first entering into this otherwise unknown world.

Because of this, many small businesses in Australia are afraid to take risks, and who can blame them.

But, to make sure you’re fully aware of what to expect when starting a small business, we’ve highlighted the three important challenges you’ll come up against at the start, and how to tackle them, below.


One of the biggest challenges you’ll face is your finances, or, to be more specific, knowing about them.

You’ll need valuable, reliable information when it comes to this area for not only yourself but investors and the remainder of the organisation. Companies such as RSM have a wealth of experience in this area and can offer auditing and assurance services to companies in all sectors, to ensure you have all the financial knowledge you need when it comes to the company.

Finding customers

Obviously, to run a successful business, you need customers, and with more customers, comes more financial success. It can be difficult to drum up new business when you’re a new business because no one knows your name.

However, the way to combat this is to identify exactly who your customer is from the start. This way, you can spread the word about your business to the exact people you intended to hit, rather than casting your net far and wide in the hope of finding a few. Once you’ve identified the person, and persona, your messaging will be much easier to communicate, and reaching people should be easier.

Brand awareness

Once you start, the next thing is building your brand and its identity. Companies that are household names today have been working for decades to build their name, which would have included a few failures along the way.

However, to fix this, there are a few things you should do, which are:

  • Invest in a PR agency. These people have contacts and the know-how to get your brand known

  • Co-marketing with another brand so you can access their customer base

  • Social media marketing. It’s cheap and reaching your audience can be done quickly and easily

  • Be online. Making sure you’re on all social platforms and even blogs are highly important in the digital age

Having these in your strategy should help to build your brand name, reach those customers you’re looking to target and in turn, help to return a profit.

While there will be other hurdles along the way, these are the three initial issues you’ll definitely come up against. But, as you can see, each one feeds into the other, which means, if you tackle the one, you’ll also be tackling the other at the same time. Once you’ve got all of the above right, that’s when you can move on to the next set of hurdles, which will rear their head quicker than you’re ready for.

Deliveroo appoints Laura Huddle as Head of Commercial in Australia

Leading online food platform Deliveroo has appointed Laura Huddle as Head of Commercial in Australia, as the platform continues to invest in building a strong and experienced local leadership team...

Sinead Harding - avatar Sinead Harding

The Most Successful Start-Ups in Australia

The future looks bright for Australia’s start-up sector. Cities like Sydney, Melbourne and Perth are beginning to be recognized as most popular Australian start-up hubs. More and more companies are ...

News Company - avatar News Company

Three important challenges small businesses face and how to fix them

Running a business can be hard, and sometimes, it can be harder than you think when first entering into this otherwise unknown world. Because of this, many small businesses in Australia are afrai...

News Company - avatar News Company

Here Are the Top Payroll Services For Small Business

Ah, payday. Employees are lining up to grab their checks and preparing for some serious weekend spending. Meanwhile, you're too busy with all the ins and outs of payroll management to join in on the...

News Company - avatar News Company

Arborvitae inks deal with national pharmacy chain

Arborvitae Health and Wellbeing has announced a significant new partnership deal with Blooms, The Chemist, which will see Aborvitae products being stocked across all 92 of the national pharmacy chai...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus

6 Things You Can Do To Get Yourself Ready For the Job Market

On average, it takes about three months to land a job in Australia. However, it’s not uncommon for the process to take twice as long. The ideal situation that every new graduate hopes for is to f...

News Company - avatar News Company

The Conversation


Prime Minister on the Alan Jones Show

ALAN JONES: Prime Minister, good morning.    PRIME MINISTER: Good morning Alan, how are you? Good to hear you back on the air.   JONES: Thank you. Thank you very much. Can I just - there's a lot...

Alan Jones - avatar Alan Jones

The Greens side with activists, not farmers

The Greens’ Agriculture Spokesperson, Senator Janet Rice, today made some disgraceful comments in relation to the Government’s tough new penalties for keyboard warriors who incite activists to inv...

Senator Bridget McKenzie - avatar Senator Bridget McKenzie

Scott Morrison interview with Alan Jones - 2GB

ALAN JONES: The Prime Minister's on the line from Melbourne, Prime Minister good morning. PRIME MINISTER: Good morning Alan ALAN JONES:  thank you for your time. I wish we had three hours but look...

Alan Jones - avatar Alan Jones


DEAL: Kids stay and eat for FREE these school holidays!

Take these school holidays to the next level with the ultimate family escape at PARKROYAL Darling Harbour. What’s more, kids under 12 years of age, can stay and eat for FREE! ...

Liana Gardy - avatar Liana Gardy

How to Book a Hotel for Your Vietnam Trip

Finding a travel destination may turn out to be challenging at times. You may have a long bucket list, which leaves you spoilt for choice on where to visit first. Going through travel blogs and site...

News Company - avatar News Company

New Allianz data reveals the ‘forgotten’ European countries attracting Australian travellers this winter

FROM SPAIN TO THE UKRAINE - THE SURPRISE EUROPEAN DESTINATIONS BOOMING WITH AUSSIE TOURISTS Australian travellers are seeking new destinations beyond the Mediterranean when it comes to European...

Media Release - avatar Media Release