Daily BulletinHoliday Centre

Business News

  • Written by News Company

In the crowded advertising world, tailoring content and engaging people is central in influencing consumer behaviour and leading people’s lifestyle aspirations. So how can you direct the decision-making of potential and existing clients? Here’s a few tips to get you started when you’re looking to brand, or re-brand, your latest business or enterprise.

Brand Identity

One of the ways humans make choices is via familiarisation. For example, we buy certain brands of milk because of the taste, price point and quality. This preference is based on prior info we know about that product and, therefore,we know what to expect when we buy it. Like a favourite brand of milk, yourfamiliarity with potential clients is a means to increased sales, and being more visible to clients is linked to your brand’s identity and what it says to them.

So answer these about your business: what does it stand for? What are your competitors doing? Who are your customers? These answers are the first step in crafting the strategy to guide everything from website design, staffing choices, customer communications and business partners. Holistically approaching brand identity means can make choices that consistently project a seamless image. This builds familiarity and trust with your clients as they learn the level of service/quality to expect from you. If it’s positive, a consumer that is familiar with your brand is less likely to seek out alternatives.

Visual Elements

A large aspect of your brand’s identity rests in how it communicates itself visually. How can people ‘see’ your company or enterprise? Is it certain colours, a logo or catchphrase that sets you apart in your marketing? You may want to source your sign design or outsource this task yourself. Whichever approach you take, the identifying aspects of your brand should be distinctive and assist to cultivate an ‘image’ in your customer’s mind. How positive or negative this image is will indicate how successful your brand identity was in communicating what you intended to say to your customers.

A number of strategies can be usedto influence buying behaviour. This includes discount pricing, promotional offers, strategic PR campaigns and good-old-fashioned word of mouth. Add digital communications and if the right person promotes your product, awareness and sales will exponentially increase. However, these success stories are not down to luck or passive branding. There is careful consideration behind each marketing strategy and who it’s looking to target to gain market leverage.

Listening and Evolving

Sometimes, developing brand identity results in a less than desirable image. Perhaps the approach can be too loud/soft, at the wrong time, not relevant to your target customers. If this is the case, head back to the drawing board and evolve what you have worked on. You may need some market research to help you better listen and profile target demographics. Or you may need to tweak your method of communication to your customers to better streamline your business’ offerings. The key to resolving branding issues is to listen to feedback, identify the problem and evolve your marketing strategy to address any gaps.

The New Technology That Solves Silicosis Epidemic

An Australian-invented revolutionary technology could prevent the lives that are lost each year from silicosis.   Silicosis is a lung disease caused by breathing in tiny bits of silica, a mineral...

Adam Santarossa - avatar Adam Santarossa

Latest Developments in the Casino Industry in Australia

It is not surprising to note that more than 85% of the population in Australia engages in some form of gambling or the other. Annually, millions of AUD is generated to the coffers of the country. ...

News Company - avatar News Company

Decathlon Group: Global sporting brand opens its third store

International sporting brand Decathlon today opened its much anticipated third store in Victoria.    Located at 405 Boundary Road, Moorabbin Airport, the store extends the brand’s footprint across V...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus

How to grow your construction business into an empire

If construction is the business that you are in and you are looking to make the transition from being a small operator to a major player, you are going to have to ask some tough questions. And qui...

News Company - avatar News Company

Acciona And Surfing Australia Partnership

Acciona Ambassador and 2020 World Surf League (WSL) Women’s World Tour rookie Isabella Nichols with Bede Noonan, Managing Director of Acciona Geotech at today's launch. CASUARINA/NSW (N...

Blainey Woodham - avatar Blainey Woodham

What is identity verification and why your business should start using it

As time goes by, new technologies and practices always find a way into the world of business. The ones that prove valuable are first adopted by the forward-thinking businesses until they finally b...

Diana Smith - avatar Diana Smith


The Conversation

Politics

Road and rail boost for Queensland economy

$1.9 BILLION ROAD AND RAIL BOOST FOR QUEENSLAND ECONOMY    A $1.9 billion road and rail package will boost the Queensland economy and drive more jobs, while getting people home sooner and safer...

Scott Morrison - avatar Scott Morrison

Prime Minister - Step up in drought budget support

Drought-hit farmers, small businesses and rural towns are set for an immediate cash injection to keep stock fed and watered, keep businesses open, keep locals in work and pump funds into local eco...

Scott Morrison - avatar Scott Morrison

David Littleproud MP interview with Tom Connell

Interview with Tom Connell – Sky News NewsDay   The Coalition’s latest drought support package   TOM CONNELL: David Littleproud, thanks for your time. We've got this drought package going throug...

Tom Connell - avatar Tom Connell

Travel

Travel Safety Checklist for Australians

Travelling is a fun and enriching activity that exposes you to new sights, broadens your horizons, and lets you encounter people from all walks of life. This applies no matter where your destination...

News Company - avatar News Company

Experimental retail concept to showcase Australian products to Chinese travellers

Australian company, Reach China, is launching an innovative new experiential retail concept called a ‘Touch, Learn & Order’ TLO Store, that will be rolled out across Australia and China to provi...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus

Planning a High School Educational Trip: Useful Pointers to Keep in Mind

Planning and managing an educational trip is not an easy job for teachers, especially if the group consists of high school teenagers! At the same time, high schoolers are also at an age where they...

News Company - avatar News Company

ShowPo