Daily Bulletin

Business News

  • Written by News Co

Promotional products like mugs are a great marketing tool because they are reusable and necessary. Moreover, mugs also come in handy while promoting a brand’s logo. They give better brand visibility without going overboard or exceeding your marketing budget.

Despite being a great marketing tool, you may hesitate to avail promotional products like mugs. With the right kind of strategy and thought process, you can easily choose the products that meet your brand’s requirements. Here are specific pointers that you must keep in mind before ordering promotional mugs.

Determine Your Target Audience

Target audience is the most crucial factor to think about while purchasing promotional mugs. It would help if you focused your strategy on this than on any other factor. Promotional mugs must attract the target audience and convince the public to purchase additional products that the brand includes.

Companies tend to purchase eccentric, unconventional-looking mugs without thinking about their audience. These mugs shall not only cost more but also waste, causing a dent in your budget. Hence, while deciding to buy promotional mugs, you must understand the audience, age or demographic, and preferences to make the decision accordingly.

Understand Your Objective

The basic purpose of buying promotional mugs is to host a giveaway with its logo. However, there is more than meets the eye, and promotional products represent multiple objectives. Some objectives include increasing brand awareness and visibility, showing appreciation to customers, rewarding employees, enhancing the brand’s image in public, etc. This indicates that promotional mugs aim to achieve a lot more than just a free giveaway.

Every company’s objective varies depending on the requirements, budget, and expectations. Hence, to purchase the right kind of promotional mugs, you must first determine your objective or aim.

Consider Your Budget

Promotional mugs come in various shapes and designs and can conform to fit any budget. You don’t need to have a considerable budget to afford impactful and attractive mugs. However, they must not look too ordinary and conventional. You must purchase promotional mugs that establish a middle ground between the cost and the look. To achieve this, it is essential to decide a budget, ensuring that promotional mugs don’t create a dent in your finances. You can learn more here about your options and their respective prices.

Features of Mugs to Represent the Company

Promotional mugs must represent the style, image, and personality of the company. You must also represent the message that the brand wants to convey. The brand's image can be determined by examining whether the company is professional or casual, modern and fresh or old and traditional, creative or formal. The image also depends on whether the company promotes sustainability and eco-friendly practices. All these aspects decide the brand's style, which then must present itself in the mug's design. Again, the company's look must also align with the company's budget.

Purchasing promotional products is a growing practice seen more among bigger brands than smaller companies. Products like promotional mugs enhance the company’s visibility and popularity among the masses. However, it would help if you addressed various factors before purchasing promotional mugs, such as your target audience, budget, brand image, etc. All these factors shall help you make the right choice.

Writers Wanted

I'm a sexual assault counsellor. Here's why it's so hard for survivors to come forward, and what happens when they do


The Liberals face electoral wipeout in WA, but have 3 good reasons to keep campaigning


We can see the gender bias of all-boys' schools by the books they study in English


6 Exciting E-Commerce Web Design Trends That Will Make Your Business Click in 2021

It has been more than a year since the pandemic has forced stores to close and kept us from leaving our homes, and it looks like the way we shop will never be the same again. If you are one of t...

News Co Media - avatar News Co Media

Why Hire First Page Agency For Digital Marketing

Digital marketing strategies are crucial in enhancing the growth and development of a firm. Lately, most potential clients can be found from various online platforms. Digital platforms are cost-...

News Co Media - avatar News Co Media

Parental support is about more than time off, says Multiplex

Premier construction company Multiplex has launched a new parental leave and support policy which aims to support parents during periods of leave, and bolster their longer-term career progression an...

The PR Partnership - avatar The PR Partnership

6 Fundamentals to Know When Running A Business

You started a business or stayed in business for a year. Excellent, but do you know how to build a thriving business, especially in these tough times? Below are tips that will help guide you in stee...

News Co Media - avatar News Co Media

TransferWise changes name to Wise after 10 years

Works towards meeting international banking needs of Aussie consumers, businesses and banks beyond money transfers   Melbourne, Australia, 23 February 2021 - TransferWise, the global technolog...

Wise - avatar Wise

Know the important tips in choosing an SEO agency for your business

The success of your business is based on the quality of your website and hence you need to make sure that your business website is easily navigable so that more people will enjoy spending time going t...

News Co - avatar News Co

The Conversation


Morrison Government commits record $9B to social security safety net

The Morrison Government is enhancing our social security safety net by increasing support for unemployed Australians while strengthening their obligations to search for work.   From March the ...

Scott Morrison - avatar Scott Morrison

Ray Hadley's interview with Scott Morrison

RAY HADLEY: Prime Minister, good morning.    PRIME MINISTER: G’day Ray.   HADLEY: I was just referring to this story from the Courier Mail, which you’ve probably caught up with today about t...

Ray Hadley & Scott Morrison - avatar Ray Hadley & Scott Morrison

Prime Minister's Remarks to Joint Party Room

PRIME MINISTER: Well, it is great to be back in the party room, the joint party room. It’s great to have everybody back here. It’s great to officially welcome Garth who joins us. Welcome, Garth...

Scott Morrison - avatar Scott Morrison